Net Promoter Score (NPS) programs can drive greater ROI by integrating Voice of Customer studies into the regular cadence of NPS measurement. "Voice of Customer" (VoC) studies and "Net Promoter...
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Canadian-based, Aritzia, has grown into a successful global brand with a market valuation exceeding GAP, Inc. and with fewer than 1/30th the store count. Where other fashion apparel merchants have...
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Market sizing is a vital part of many SATOV engagements. Arriving at an accurate market size allows our clients to make informed investment decisions, determine their market share in an...
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This is the first batch of insights that we’ve heard. More to come from other industries. Private equity funds Funds that are largely invested are on non-stop calls with their...
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Blog post by Mark Satov Peter Ustinov. What an elegant sounding name. You can elongate the U to make it sound even more upper crust than it is. Yooooostinov. Ustinov was a famous British…
Article by Daniel Resnick, SATOV Principal I know Demar Derozan, Auston Matthews and Beyoncé...and they should know me too! The whole world has gone data-crazy. Companies are making massive investments to...
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Banks need millennials The word “millennial” today is a bit like the word “gold” back in the nineteenth century. It evokes the image of a mad rush for the mother…
Article by Jeff Swain, SATOV Consultant Our take on why the financial industry is making a mistake by going millennial crazy Wealth management publications are rife with discussion on the…
Why marketing based on demographics is only part of the answer By Chantal Rapport You know the drill. You’re sitting at a conference, hoping for some actual business intelligence, when they…
Mark's personal take on the situation with UBER and how governments should respond Mark Satov Partner, SATOV Consultants I respect the rule of law. Perhaps more so now that I...
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