This is the first batch of insights that we’ve heard. More to come from other industries. Private equity funds Funds that are largely invested are on non-stop calls with their...
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Blog post by Mark Satov Peter Ustinov. What an elegant sounding name. You can elongate the U to make it sound even more upper crust than it is. Yooooostinov. Ustinov was a famous British…
Article by Daniel Resnick, SATOV Principal I know Demar Derozan, Auston Matthews and Beyoncé...and they should know me too! The whole world has gone data-crazy. Companies are making massive investments to...
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Banks need millennials The word “millennial” today is a bit like the word “gold” back in the nineteenth century. It evokes the image of a mad rush for the mother…
Article by Jeff Swain, SATOV Consultant Our take on why the financial industry is making a mistake by going millennial crazy Wealth management publications are rife with discussion on the…
Why marketing based on demographics is only part of the answer By Chantal Rapport You know the drill. You’re sitting at a conference, hoping for some actual business intelligence, when they…
Mark's personal take on the situation with UBER and how governments should respond Mark Satov Partner, SATOV Consultants I respect the rule of law. Perhaps more so now that I...
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Uber research report reveals why consumers flock to the ridesharing program and why it's here to stay With 54% of potential consumers already using Uber in major markets and...
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For those of you who don’t live in Toronto, you may not have heard about the new train service our transit agency has launched, called the UP Express. It runs from the airport to Union Station with a couple of stops on the way. It is a great hit with its regular users…both of them! Nobody else has used the service, and that is because its price is so disconnected from anybody’s willingness to pay that it begs the question of whether the main asset MetroLinx should invest in is a calculator!
Most companies track customer experience metrics to gain deeper insights into the people who buy their goods and services. But knowing that everyone loves your new product even though they want to strangle your sales staff is only half the battle.