Market and consumer insights Archives

Jun 13

Three Consumer Research Methods Beyond Surveys That Can Sharpen Your Next Commercial Due Diligence

By SATOV Consultants Insights, Market and consumer insights

David Saffer and Liam JohnsonDavid Saffer, a Partner and the leader of our consumer research practice, demonstrates that primary consumer research serves more than just marketing departments — SATOV’s consumer…

Oct 25

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Projective techniques

By David Saffer Insights, Events, Market and consumer insights, The Way Forward

Projective techniques continue to do a great job at getting deeper into consumers’ minds and motivations. In this article I discuss two techniques and invite you to a 45-minute online…

Mar 24

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How Net Promoter Score programs can deliver greater ROI

By David Saffer Insights, Analytics, Customer experience, Market and consumer insights, The Way Forward

Net Promoter Score (NPS) programs can drive greater ROI by integrating Voice of Customer studies into the regular cadence of NPS measurement. "Voice of Customer" (VoC) studies and "Net Promoter…

Mar 16

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Aritzia: In sync with its customers

By SATOV Consultants Insights, Analytics, Market and consumer insights, The Way Forward

Canadian-based, Aritzia, has grown into a successful global brand with a market valuation exceeding GAP, Inc. and with fewer than 1/30th the store count. Where other fashion apparel merchants have…

Mar 06

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A brief exploration of market sizing approaches

By SATOV Consultants Insights, Analytics, Market and consumer insights, The Way Forward

Market sizing is a vital part of many SATOV engagements. Arriving at an accurate market size allows our clients to make informed investment decisions, determine their market share in an…

Mar 29

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Insights from clients and industry leaders during the COVID crisis

By Louise Sherman Insights, General news, Market and consumer insights, Private equity

This is the first batch of insights that we’ve heard. More to come from other industries. Private equity funds Funds that are largely invested are on non-stop calls with their…

May 09

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Luxury brands can do very well today, but they have to deliver

By Louise Sherman Insights, Customer experience, Mark Satov, Market and consumer insights

Blog post by Mark Satov Peter Ustinov. What an elegant sounding name. You can elongate the U to make it sound even more upper crust than it is. Yooooostinov. Ustinov was a famous British…

Oct 18

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Unlocking customer data through unique identifiers

By Louise Sherman Insights, Customer experience, Loyalty and retention, Market and consumer insights

Article by Daniel Resnick, SATOV Principal I know Demar Derozan, Auston Matthews and Beyoncé...and they should know me too! The whole world has gone data-crazy. Companies are making massive investments to…

Sep 25

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The myth of the millennial strategy for a big 5 bank

By Louise Sherman Insights, Loyalty and retention, Market and consumer insights

Banks need millennials The word “millennial” today is a bit like the word “gold” back in the nineteenth century. It evokes the image of a mad rush for the mother…

Feb 08

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Since when are ‘millennials’ synonymous with ‘wealth’?

By Louise Sherman General news, Insights, Market and consumer insights

Article by Jeff Swain, SATOV Consultant Our take on why the financial industry is making a mistake by going millennial crazy Wealth management publications are rife with discussion on the…

“SATOV developed a growth strategy in the retail services industry for one of our portfolio companies. SATOV’s strategic thinking was top notch, and it was coupled with practical and actionable recommendations that enabled us and the company to see a clear path to growth.”
− Joe Shlesinger
Managing Director, Callisto Capital
(Former Managing Director, Bain Canada) −

“We have hired SATOV on more than one occasion to perform due diligence for us. They do a great job at getting up to speed on opportunities and giving us sound and objective viewpoints with which to make investment decisions.”
− Pete Samson, Managing Partner Ironbridge Equity Partners −

“The coming together of the Heart and Stroke foundations across the provinces into a single national entity was an important yet complex turning point for our organization. Mark did masterful job at staging the right discussions and then bringing various groups together to help us move through decisions in a way that was systematic and comfortable for a wide range of decision makers.”
− Irfhan A. Rawji, Former Chairman of the Board Heart and Stroke Foundation −

“I hired SATOV to assist us in quickly addressing some fundamental strategic decisions. We formed a joint team of SATOV and Telus employees and together ran a very efficient process to deliver against tight deadlines. My team and I had a great sense of ownership and confidence in the recommendations we made, which ultimately improved profitability. Thanks for the help!”
− Stephane Dubreuil, SVP, Strategy and Consumer Marketing TELUS Communications Company −

“The SATOV team helped us with some complex operational & organizational issues that required co-ordination and input across a wide variety of groups. In a relatively short period of time, we had developed recommendations that are expected to significantly improve our effectiveness with substantial buy in from the parties involved.”
− Ross Petersmeyer, Vice-President of Strategy Great-West Life Assurance −

“Thank you for SATOV’s strategic help, advice and partnership along the way. We couldn’t have accomplished the turnaround without you.”
− Brett Marchand President and CEO, Cossette Communication CEO, Vision 7 International −

“Even as an intern, I could define my own experience and it carried into my work now as a consultant. I did meaningful work and was meeting with clients from Day 1. To get that level of exposure to executives, to be in the room during the decision-making process and see how they think, to even get to give input, is a unique learning experience.”
− Sam Roston, SATOV alumni −

“I thought SATOV was the best place I could have worked at in my first role after school. It’s hard to match the breadth of experience across industries and business problems, and the range of amazing people I’ve met along the way in all sorts of businesses and in all roles. Just be prepared to work hard before you sign. Call me if you have any doubts.”
− Kuba Soltysiak, SATOV alumni −

Market and consumer insights

Three Consumer Research Methods Beyond Surveys That Can Sharpen Your Next Commercial Due Diligence

Projective techniques

How Net Promoter Score programs can deliver greater ROI

Aritzia: In sync with its customers

A brief exploration of market sizing approaches

Insights from clients and industry leaders during the COVID crisis

Luxury brands can do very well today, but they have to deliver

Unlocking customer data through unique identifiers

The myth of the millennial strategy for a big 5 bank

Since when are ‘millennials’ synonymous with ‘wealth’?

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