Net Promoter Score (NPS) programs can drive greater ROI by integrating Voice of Customer studies into the regular cadence of NPS measurement. "Voice of Customer" (VoC) studies and "Net Promoter...
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Chantal Rapport is currently CMO and head of growth at Upstart, based in San Fransisco. By Chantal Rapport in 2016 | How Chantal's immersion with customers helped her deliver customer-centric...
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Blog post by Mark Satov Peter Ustinov. What an elegant sounding name. You can elongate the U to make it sound even more upper crust than it is. Yooooostinov. Ustinov was a famous British…
Article by Jordy Winkler, SATOV Consultants “Time is the only currency”. It sounds compelling, but is it true? The writer was probably picking up on the parlance of the day:…
Mark Satov, Founding Partner, SATOV Consultants is joined by Bryan Pearson, President, LoyaltyOne. They dispel myths about the current retail environment, identify great retailers from all around the world, and...
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Blog post by Mark Satov Last summer I was in London, feeling lonely for my children and wanting to bring them something special from my trip. My hotel was right near…
Blog post by Mark Satov Car shopping is fun. You get to go to dealerships, look around at cool cars, take some test drives and be seduced into over-spending on…
Joe is 32 years old, is married with a kid, and moved to Toronto 3 years ago. He hasn’t bought new glasses in 5 years, but his old ones broke…
Article by Daniel Resnick, SATOV Principal I know Demar Derozan, Auston Matthews and Beyoncé...and they should know me too! The whole world has gone data-crazy. Companies are making massive investments to...
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Blog post by Matthew McLellan, SATOV Analyst Digital channel fragmentation, paired with both heightened device ownership and usage, is making it increasingly difficult for brands to engage with their current and…