

Blog post by Mark Satov Peter Ustinov. What an elegant sounding name. You can elongate the U to make it sound even more upper crust than it is. Yooooostinov. Ustinov was a famous British…
Article by Jordy Winkler, SATOV Consultants “Time is the only currency”. It sounds compelling, but is it true? The writer was probably picking up on the parlance of the day:…
Blog post by Mark Satov Last summer I was in London, feeling lonely for my children and wanting to bring them something special from my trip. My hotel was right near…
Blog post by Mark Satov Car shopping is fun. You get to go to dealerships, look around at cool cars, take some test drives and be seduced into over-spending on…
Joe is 32 years old, is married with a kid, and moved to Toronto 3 years ago. He hasn’t bought new glasses in 5 years, but his old ones broke…
Blog post by Matthew McLellan, SATOV Analyst Digital channel fragmentation, paired with both heightened device ownership and usage, is making it increasingly difficult for brands to engage with their current and…