SATOV way, go to market, products pricing

Business leaders need objective, fact-based perspectives to challenge their thinking. It is a privilege to be trusted enough to be asked for help.


Mark Satov

Founder and leader

SATOV Consultants Inc.

Sam Puchala


BSc U of T, MBA / LLB UWO Customer strategy practice lead

SATOV way, go to market, products pricing

Project Team

Alim Bhanji


Alim’s project experience includes corporate strategy, operations strategy and marketing optimization. He has worked with various industries including life sciences, telecommunications and private equity. Internally he also supports SATOV’s knowledge management. He has an HBA from the Richard Ivey School of Business. He is also a sports and music enthusiast.

Ky Swift


Ky’s project experience includes corporate strategy, pricing, and commercial diligence. He has worked in various industries including financial services, telecommunications, and life sciences. Internally he supports SATOV’s private equity practice. He has an HBA from the Richard Ivey School of Business. He enjoys playing hockey and tennis in his spare time.

Carolyn Stark

Project and Process Lead

Carolyn’s experience includes projects in process improvement, performance management, implementation and sales effectiveness. She has worked with various industries including financial services, telecommunications and sports management. Internally she also supports SATOV’s marketing. She has a Bachelor of Commerce from Queen’s University and an MBA from the Rotman School of Management. She is also an avid horseback rider and continues to coach and compete whenever possible.

Justin Krieger

Business Relationship Manager, Private Equity

Justin brings a deep customer-centric approach to SATOV, with several years of experience across various roles within the investment industry. His previous experience entails working at a $2B Toronto based asset manager, a hedge fund & private equity focused fund administrator, and a global mutual fund company. Justin holds an LL.B. from the University of Leicester law school and a B.A. from the University of Western Ontario. Outside of work, when Justin isn’t on the ice, he is an active participant in various charitable endeavours.

Salman Ahmad

Senior Analyst

Salman’s project experience includes commercial due diligence, corporate growth strategy, and loyalty transformation. He has worked across several industries including retail, manufacturing, and power generation. His past work experience entailed working at a telecommunications company and a professional services firm. Salman holds a BBA from the Schulich School of Business at York University. Outside of work, he enjoys playing various sports, video games, and board games. He also loves watching new shows and movies and has a recently-found passion for travelling.

Maya Silman

Senior Analyst

Maya’s project experience includes corporate growth strategy. She has worked across several industries including financial services, technology and medical services. Internally, she supports SATOV’s research and segmentation practice. Maya has an HBA from Ivey Business School. She is passionate about travelling and learning about different cultures.

Tyler Kerdman


Tyler’s project experience includes corporate strategy. He holds a degree in commerce from the Smith School of Business at Queen’s University. Outside of work, he is passionate about following professional sports, playing tennis, and keeping up with current events.

Natasha Raffa


Natasha’s project experience includes corporate growth strategy and commercial due diligence. She has worked in various industries including retail, IT and manufacturing. Internally she supports SATOV’s financial services practice. Natasha has an Honours Financial Mathematics degree and a BBA from the Lazaridis School of Business and Economics at Wilfrid Laurier University. She loves spending time in the kitchen with new recipes and getting outdoors to stay active.

Kevin Silberberg


Kevin’s project experience includes quantitative retail forecasting. Internally, he supports SATOV’s analytics practice. He holds an HBA from the Ivey Business School at Western University. Outside of work, he mentors undergraduate students in statistics and math. In his free time, he enjoys exploring the city, watching new films, and diving into new technology.

Operations team

SATOV way, go to market, products pricing

Tony Copperthwaite


Tony has been part of the senior management team at SATOV since 2008 and brings over 30 years of senior management and leadership experience to his role as Controller.  Having honed his skills in both multinational corporations and private companies, Tony is responsible for overseeing all aspects of operations at SATOV, including finance, accounting, legal, HR and technology.

As an entrepreneurial, results-oriented and dynamic executive, Tony is an invaluable member of the senior management team. With his persuasive, energetic leadership style, he can always be counted on to ‘get it done’. Tony possesses business expertise in an array of industries including telecommunications, manufacturing, automotive and publishing.

Tony spends significant time giving back to the community. In addition to being a long-time volunteer with Scouts Canada, Tony is currently President of the Kiwanis Club of Mississauga and an Advisor to Key Club Mississauga, where he supports youth programs, including specialty Scout camps for youth with Autism.

Angie Dwinnell

Office Administrator & HR Assistant

Angie’s background brings years’ experience in coordinating, planning and supporting daily operational and administrative functions all with great passion and exceptional work ethic. With her team focus attitude and excellent customer service skills she fits in well with the SATOV way.  Angie’s passion is her family but enjoys a great workout at the Pilates gym or bike ride on the Toronto boardwalk.

Orlaith Masterson

Executive Assistant to Mark Satov

Orlaith has a varied background in event management and administration. Her previous experience means she brings the skills and expertise necessary to her role as Executive Assistant to Mark Satov. With a passion for organizing, excellent attention to detail and a personable approach, she is a keen team player within the SATOV firm, eager to organize corporate events whilst supporting our marketing efforts. Originally from the Ireland, Orlaith has enjoyed Toronto for the past 7 years and takes every opportunity to travel.