SATOV way, go to market, products pricing

Business leaders need objective, fact-based perspectives to challenge their thinking. It is a privilege to be trusted enough to be asked for help.

Mark Satov

Managing Partner

Mark is a business advisor who pushes his clients to do better. His early entrepreneurial background and consulting stint at Bain & Company has helped shape Canada’s leading boutique consultancy that business leaders trust today. Mark has experience across a range of industries, most notably retail and consumer goods, loyalty programs, and business services including marketing services. Mark regularly acts as a facilitator for our clients where he’s known for his ability to manage tough discussions, from strategic planning to re-organizations.

Mark is a frequent commentator on business media, including BNN, The Globe and Mail, Yahoo Finance and the CBC, providing his views on business events and trends.

A firm believer in giving back to the communities in which he works and lives, Mark lends his time to a range of important causes, including Food Allergy Canada, The School of Social Entrepreneurs of Ontario, West Neighborhood House and Help for Children.



David Saffer


David brings three decades of experience advising retailers and consumer goods companies. He leads our consumer insight practice and supports our clients in a range of areas from brand positioning to hands-on marketing planning and execution.

David was a founding partner of Groupe SECOR’s Toronto office (now KPMG Strategy) and later co-founded Jackman Reinvents where he built the management consulting and research practices. David began his career with Hill + Knowlton Strategies (DECIMA) before joining Saffer Advertising for several years prior to it being acquired by HAVAS.

David received his B.Sc. from the University of Toronto (Trinity College) and has served on the Board of Directors of Scotiabank CONTACT Photography Festival and the National Ballet of Canada. He is based in Halifax, N.S.

Andy Spears

Senior Advisor, Financial Services 

Andy is a Financial Services senior advisor at SATOV.  He brings over 20 years of financial services experience as a consultant, operating executive and entrepreneur.  Prior to joining SATOV, he was a Managing Director of Novantas, the VP Channel Management for Presidents Choice Financial at CIBC and the CEO of NewCan where he focused on bringing a new banking model to Canada.  Andy spent his early consulting career at Bain & Company and Mitchell Madison Group.

Andy brings deep financial services experience having advised financial institutions in Canada, US and UK. His expertise includes retail banking strategy, distribution, product design, fintech pricing and consumer research.

Andy graduated from Yale University with a Master’s in Public and Private Management and from the University of Toronto with a B.A.

Natalia Garaeva

Financial Controller

Natalia is Financial Controller (CPA CMA) with more than 20 years of experience in corporate finance. At SATOV Natalia supports all finance and accounting functions. She is responsible for managing finances, supporting internal processes and partnering with clients and vendors to ensure smooth transactions.

Prior to joining SATOV she worked as a controller/head of finance in manufacturing, pharmaceutical, construction, tech industries.

Outside of work, she loves travelling and spends a lot of time outdoors enjoying snowboarding and horseback riding.

Louise Sherman


Louise is a business process and project management professional with a unique ability to drive operational and organizational change. She holds an MBA from Queen’s university, is a PMI-certified Project Management Professional and has a Lean Six Sigma Green Belt.

Louise began her career at the Royal Bank of Canada where she was responsible for the process redesign and automation of the bank’s global banking infrastructure. After leaving the bank, she spent over a decade undertaking several successful entrepreneurial ventures.

Louise began at SATOV Consultants in 2004 and has since been working at the firm on and off. She specializes in process engineering, project management and post-merger integration across financial services, healthcare and business services sectors.

Natasha Raffa

Senior Engagement Manager

Natasha’s project experience includes corporate growth strategy and commercial due diligence. She has worked in various industries including retail, IT and manufacturing. Internally she supports SATOV’s financial services practice.

Natasha has an Honours Financial Mathematics degree and a BBA from the Lazaridis School of Business and Economics at Wilfrid Laurier University. She loves spending time in the kitchen with new recipes and getting outdoors to stay active.

Liam Johnson

Engagement Manager

Liam joined SATOV upon completion of his MBA from Ivey Business School. Prior to business school, he worked in financial planning and analysis for a telecommunications company, and developed marketing programs with a branding agency for clients in a variety of industries. Outside of work, Liam enjoys travelling, playing guitar, and both playing and watching many different sports.

Adam Kovalcik

Engagement Manager

Adam’s project experience includes corporate strategy, commercial due diligence, implementation, and salesforce effectiveness. He has worked in industries including commercial manufacturing and services, residential products and services, financial services, technology, private healthcare, and retail. Internally, Adam supports SATOV’s analytics and knowledge management capabilities.

Adam holds an HBA from the Ivey Business School and a BESc in Software Engineering at Western University. Outside of work, he enjoys travelling, running, and discovering new restaurants.

Sophie Lewick

Senior Research Analyst

Sophie’s project focus is in consumer research. Her project experience includes managing qualitative and quantitative research programs, and conducting research for commercial due diligence engagements. She has worked with clients in media, healthcare, consumer goods, and education.

Sophie has a B.A. in Psychology from McGill University. Outside of work, she plays hockey and tennis, and enjoys painting and graphic design.

Hayley Hummel

Senior Research Analyst

Hayley’s project focus is in consumer research. Her project experience includes managing qualitative and quantitative research programs, and conducting research for commercial due diligence engagements. She has worked with clients in various industries including education, healthcare, and consumer goods.

Before joining SATOV Hayley worked at Ipsos in marketing research and brand health tracking. She has a B.A. in Political Science and Global Studies from Wilfrid Laurier University. Outside of work, she enjoys playing volleyball, reading, and trying new restaurants around Toronto.

Adam Wallimohamed

Senior Analyst

Prior to joining SATOV, Adam worked in corporate strategy for an information technology company and a financial services company. He holds a BBA degree from the Lazaridis School of Business and Economics at Wilfrid Laurier University. Outside of work, Adam enjoys spending cycling, watching sports, and staying up to date with the latest technology trends.

Hayden Carver


Prior to joining SATOV, Hayden worked in various industries including SaaS, IT, and Financial Services. He attended Wilfrid Laurier University, where he earned a BBA degree with a specialization in Finance, along with an International Policy Option and a Minor in Economics. Outside of work, Hayden enjoys golfing, reading, exercising, and is an avid sports fan.

Alison Schouten


Before joining SATOV, Alison worked in multiple industries including Insurance, Financial Services, Luxury F&B and Corporate Strategy. She received a BBA degree from Wilfrid Laurier University with a concentration in Strategic Management. She loves to travel and has spent time living in Vancouver and Spain throughout her academic career. In addition to travelling, Alison likes doing anything outdoors, particularly running and hiking, but she also enjoys reading with a cup of tea in hand.

Owen Holland


Before joining SATOV, Owen worked in both the technology sector and in pharmaceutical consulting.  He completed his MSc in business analytics from Ivey Business School and his BSc in life science from Queen’s University. Outside of work, Owen enjoys playing hockey, cooking, reading, and playing fantasy sports.

Kristen Nessim


Prior to joining SATOV, Kristen worked in the public sector and technology consulting. She is currently pursuing an HBA at the Ivey Business School at Western University. In her free time, she enjoys reading, fashion design, and hiking.

Ariana Ghavami

Analyst, Intern

Prior to joining SATOV, Ariana worked as a Private Equity Analyst. She is currently pursuing an HBA at the Ivey Business School at Western University, and studied Accounting and Finance prior to her HBA. In her free time she enjoys cooking, exercising, and reading.

Michael Zhang

Analyst, Intern

Michael is currently pursuing an HBA at the Ivey Business School at Western University. Prior to joining SATOV, he was an operations intern at a financial institution and an analyst in supply chain consulting, where he advised multinational clients in retail, apparel, and fintech. He is passionate about sustainability and climate investing. In his spare time, he enjoys playing basketball and jazz piano.

Roan Beattie


Prior to joining SATOV, Roan completed financial due diligence as part of KPMG’s Deal Advisory team. He is currently pursuing an HBA at the Ivey Business School at Western University, and studied accounting prior to his HBA. Outside of work, Roan spends most of his time with friends; he also enjoys exercising, cooking, and travelling.

Armi Sahebjam

Office Administrator

Armi brings strong administrative expertise to SATOV, having previously worked in administrative roles at KPMG and Konica Minolta. Before these positions, Armi’s work focused on her passions for art and for teaching. She started as a principal dancer at a folk dance company in British Columbia, where she later became Art Director. She then worked in film and video productions and established her own film company before leaving to explore and live in Asia, where she worked as an ESL teacher in India and Vietnam.

These days, she enjoys spending her free time outdoors and backpacking with her family around the world.

Donal Hurley

Executive Assistant

Prior to joining Satov, Donal worked in the Public Sector in Ireland for several years in different senior administrative roles in organizations such as the Irish Blood Transfusion Services and the Adoption Authority of Ireland. Throughout his career Donal also worked in a range of industries, including financial services, corporate events, and hospitality.

Outside of work, he is an avid musician (drums), who enjoys attending live concerts and events around the city, socializing with friends, and travelling.