SATOV way, go to market, products pricing

Business leaders need objective, fact-based perspectives to challenge their thinking. It is a privilege to be trusted enough to be asked for help.

Mark Satov

Managing Partner

Mark is a business advisor who pushes his clients to do better. His early entrepreneurial background and consulting stint at Bain & Company has helped shape Canada’s leading boutique consultancy that business leaders trust today. Mark has experience across a range of industries, most notably retail and consumer goods, loyalty programs, and business services including marketing services. Mark regularly acts as a facilitator for our clients where he’s known for his ability to manage tough discussions, from strategic planning to re-organizations.

Mark is a frequent commentator on business media, including BNN, The Globe and Mail, Yahoo Finance and the CBC, providing his views on business events and trends.

A firm believer in giving back to the communities in which he works and lives, Mark lends his time to a range of important causes, including Food Allergy Canada, The School of Social Entrepreneurs of Ontario, West Neighborhood House and Help for Children.



Carolyn Stark

Senior Manager, Transformation

Carolyn started her career at SATOV in 2013 while receiving her MBA from Rotman. She has worked in a range of industries, most notably consumer and home services, telecommunications and insurance. Carolyn’s specialty is managing projects that include implementing strategic recommendations, managing complex change programs and transforming operating models and cultures.

Ross Petersmeyer

Senior Advisor

Ross is an innovative thinker and high impact leader with broad based experience in strategy, finance and business optimization driving growth and transformative change. With more than 25 years of experience in both management consulting and industry roles, he is a trusted advisor to the CEO and members of the executive leadership team focused on building long term shareholder value.

He is effective at developing people and building organizational capability, with a track record of success establishing new functions and enhancing existing ones. Ross creates successful outcomes in complex situations and is a leader that gets results from his own efforts coupled with bringing out the best in others. He is currently working with a broad range of clients across a number of industries.

Prior to his return to consulting, Ross spent 15 years at Great-West Life (Canada Life) in a variety of senior roles covering Global Corporate Strategy, CFO for Europe & Reinsurance, Regulatory Affairs and Transformational Change. He also has eleven years of consulting experience with Bain & Company, covering more than fifty engagements across a broad range of industries.

Ross is a graduate of Queen’s University with a Bachelor of Commerce (Honours) degree.

Will Falk

Senior Advisor, Healthcare

Will brings over 25 years of experience in Canada and US, advising top academic medical centres, governments and innovative companies in healthcare . Will advises our clients as they acquire and operate healthcare companies.

Will is an Adjunct Professor at the Rotman School of Management at the University of Toronto and a Senior Fellow at the CD Howe Institute.

Will is known for his thought leadership on the impacts of technological change on health systems and their governance and payment mechanisms. He works with enterprises on digital health and software development including as an Innovation Fellow at Women’s College Hospital Institute for Health System Solutions and Virtual Care. He has been a Board Director or Advisor for local and national charities, startups, health systems and publicly listed companies.

Will received his B.Sc. from the University of Toronto (Trinity College) and an M.P.P.M. from Yale University’s School of Management where he was later a Visiting Research Fellow.

Andy Spears

Senior Advisor, Financial Services 

Andy is a Financial Services senior advisor at SATOV.  He brings over 20 years of financial services experience as a consultant, operating executive and entrepreneur.  Prior to joining SATOV, he was a Managing Director of Novantas, the VP Channel Management for Presidents Choice Financial at CIBC and the CEO of NewCan where he focused on bringing a new banking model to Canada.  Andy spent his early consulting career at Bain & Company and Mitchell Madison Group.

Andy brings deep financial services experience having advised financial institutions in Canada, US and UK. His expertise includes retail banking strategy, distribution, product design, fintech pricing and consumer research.

Andy graduated from Yale University with a Master’s in Public and Private Management and from the University of Toronto with a B.A.

David Saffer

Senior Advisor, Retail & Consumer Goods

David brings three decades of experience advising retailers and consumer goods companies. He leads our consumer insight practice and supports our clients in a range of areas from brand positioning to hands-on marketing planning and execution.

David was a founding partner of Groupe SECOR’s Toronto office (now KPMG Strategy) and later co-founded Jackman Reinvents where he built the management consulting and research practices. David began his career with Hill + Knowlton Strategies (DECIMA) before joining Saffer Advertising for several years prior to it being acquired by HAVAS.

David received his B.Sc. from the University of Toronto (Trinity College) and has served on the Board of Directors of Scotiabank CONTACT Photography Festival and the National Ballet of Canada. He is based in Halifax, N.S.

Alan Huth

Senior Advisor, Supply Chain

Alan is a Supply Chain senior advisor at SATOV.  He brings over 25 years of experience driving operations improvement including logistics, supply chain optimization, and cost and complexity reduction.  Alan began his consulting career at Coopers & Lybrand Consulting and also worked at PWC. He has also held engineering, management, and executive positions prior to moving into consulting.

Alan brings significant project experience across numerous industries including manufacturing, healthcare products, food & beverage, chemical and consumer goods.

Alan received an MBA in Operations, Finance and Marketing from the Kellogg Graduate School of Management and holds a B.Sc. in Industrial Engineering from California State University.

Louise Sherman


Louise is a business process and project management professional with a unique ability to drive operational and organizational change. She holds an MBA from Queen’s university, is a PMI-certified Project Management Professional and has a Lean Six Sigma Green Belt.

Louise began her career at the Royal Bank of Canada where she was responsible for the process redesign and automation of the bank’s global banking infrastructure. After leaving the bank, she spent over a decade undertaking several successful entrepreneurial ventures.

Louise began at SATOV Consultants in 2004 and has since been working at the firm on and off. She specializes in process engineering, project management and post-merger integration across financial services, healthcare and business services sectors.

Natasha Raffa


Natasha’s project experience includes corporate growth strategy and commercial due diligence. She has worked in various industries including retail, IT and manufacturing. Internally she supports SATOV’s financial services practice. Natasha has an Honours Financial Mathematics degree and a BBA from the Lazaridis School of Business and Economics at Wilfrid Laurier University. She loves spending time in the kitchen with new recipes and getting outdoors to stay active.

Liam Johnson


Liam joined SATOV upon completion of his MBA from Ivey Business School. Prior to business school, he worked in financial planning and analysis for a telecommunications company, and developed marketing programs with a branding agency for clients in a variety of industries. Outside of work, Liam enjoys travelling, playing guitar, and both playing and watching many different sports.

Adam Kovalcik

Senior Analyst

Adam’s project experience includes corporate strategy. Prior to joining SATOV he worked in financial services. He holds an HBA from the Ivey Business School and a BESc in Software Engineering at Western University. Outside of work, he enjoys travelling, exercising and sports, and learning about the newest technology developments.

Omri Chazot


Prior to joining SATOV, Omri worked in operations management. He holds an HBA from the Ivey Business School at Western University. Outside of work, Omri enjoys spending his time going on canoe trips, playing music and spending time with friends and family.

Alexandru Pantea


Alex’s past experience includes commercial due diligence, equity research at multiple funds and strategy at a large pension fund. He graduated from the BBA/BMath Double Degree from Wilfrid Laurier University and University of Waterloo. Outside of work, Alex enjoys climbing, tennis, travelling, and yelling at NBA players on TV from his living room.

Sophie Lewick

Consumer Research Specialist

Sophie’s project focus is in consumer research. Before joining SATOV she worked in marketing research and strategy, and in water conservation prior to that. She has a B.A. in Psychology from McGill University. Outside of work, she plays hockey and tennis, and enjoys painting and graphic design.