SATOV way, go to market, products pricing

Business leaders need objective, fact-based perspectives to challenge their thinking. It is a privilege to be trusted enough to be asked for help.


Mark Satov

Founder and leader

Sam Puchala


Project Team

SATOV way, go to market, products pricing

Carolyn Stark

Senior Manager, Transformation

Carolyn serves on the firm’s management team as a senior manager and leads our project management, implementation and transformative change practice. Her experience includes projects in process improvement, performance management, implementation and sales effectiveness. She has worked with various industries including financial services, telecommunications and entertainment. Carolyn holds a Bachelor of Commerce from Queen’s University and an MBA from the Rotman School of Management. She is also an avid horseback rider and continues to coach and compete whenever possible.

Andy Spears

Senior Advisor, Financial Services 

Andy is a Financial Services senior advisor at SATOV.  He brings over 20 years of financial services experience as a consultant, operating executive and entrepreneur.  Prior to joining SATOV, he was a Managing Director of Novantas, the VP Channel Management for Presidents Choice Financial at CIBC and the CEO of NewCan where he focused on bringing a new banking model to Canada.  Andy spent his early consulting career at Bain & Company and Mitchell Madison Group.

Andy brings deep financial services experience having advised financial institutions in Canada, US and UK. His expertise includes retail banking strategy, distribution, product design, fintech pricing and consumer research.

Andy graduated from Yale University with a Master’s in Public and Private Management and from the University of Toronto with a B.A.

Alan Huth

Senior Advisor, Supply Chain 

Alan is a Supply Chain senior advisor at SATOV.  He brings over 25 years of experience driving operations improvement including logistics, supply chain optimization, and cost and complexity reduction.  Alan began his consulting career at Coopers & Lybrand Consulting and also worked at PWC. He has also held engineering, management, and executive positions prior to moving into consulting.

Alan brings significant project experience across numerous industries including manufacturing, healthcare products, food & beverage, chemical and consumer goods.

Alan received an MBA in Operations, Finance and Marketing from the Kellogg Graduate School of Management and holds a B.Sc. in Industrial Engineering from California State University.

Ky Swift


Ky’s project experience includes corporate strategy, pricing, and commercial diligence. He has worked in various industries including financial services, telecommunications, and life sciences. Internally he supports SATOV’s private equity practice. He has an HBA from the Richard Ivey School of Business. He enjoys playing hockey and tennis in his spare time.

Salman Ahmad


Salman’s project experience includes commercial due diligence, corporate growth strategy, and loyalty transformation. He has worked across several industries including retail, manufacturing, and power generation. His past work experience entailed working at a telecommunications company and a professional services firm. Salman holds a BBA from the Schulich School of Business at York University. Outside of work, he enjoys playing various sports, video games, and board games. He also loves watching new shows and movies and has a recently-found passion for travelling.

Louise Sherman

Project and Process Specialist

Louise is a business process and project management professional with a unique ability to drive operational and organizational change. She holds an MBA from Queen’s university, is a PMI-certified Project Management Professional and has a Lean Six Sigma Green Belt.

Louise began her career at the Royal Bank of Canada where she was responsible for the process redesign and automation of the bank’s global banking infrastructure. After leaving the bank, she spent over a decade undertaking several successful entrepreneurial ventures.

Louise began at SATOV Consultants in 2004 and has since been working at the firm on and off. She specializes in process engineering, project management and post-merger integration across financial services, healthcare and business services sectors.

Kevin Silberberg

Senior Analyst

Kevin’s project experience includes quantitative retail forecasting and commercial due diligence. Internally, he supports SATOV’s analytics practice by leading machine learning training sessions and developing web scraping tools to enhance research techniques. He holds an HBA from the Ivey Business School at Western University.

Outside of work, he mentors undergraduate students in statistics and math. In his free time, he enjoys exploring the city, diving into new technology and developing models to optimize various aspects of his life.

Natasha Raffa


Natasha’s project experience includes corporate growth strategy and commercial due diligence. She has worked in various industries including retail, IT and manufacturing. Internally she supports SATOV’s financial services practice. Natasha has an Honours Financial Mathematics degree and a BBA from the Lazaridis School of Business and Economics at Wilfrid Laurier University. She loves spending time in the kitchen with new recipes and getting outdoors to stay active.

Carson Rorai


Carson’s project experience includes commercial due diligence. Prior to joining SATOV he launched an auto detailing company which quickly expanded to servicing approximately 1800 clients and employing over twenty full-time students during its first two summers. Carson holds an HBA from the Ivey Business School at Western University. He loves sports, specifically hockey and basketball, and enjoys staying active and listening to music in his spare time.

Adam Kovalcik


Adam’s project experience includes corporate strategy. Prior to joining SATOV he worked in financial services. He holds an HBA from the Ivey Business School and a BESc in Software Engineering at Western University. Outside of work, he enjoys travelling, exercising and sports, and learning about the newest technology developments.

Evan Fulford


Evan previously worked in wealth management and accounting before joining SATOV. He holds an HBA from the Ivey Business School at Western University. In his spare time Evan enjoys travelling, sports, and spending time with his dachshund Shopsy

Ethan Birbrager


Prior to joining SATOV Ethan worked at a Toronto based private equity firm. He graduated with an HBA from the Ivey Business School at Western University. Outside of work, Ethan enjoys following sports, travelling and spending quality time with family and friends.

Operations Team

SATOV way, go to market, products pricing

Tony Copperthwaite


Tony has been part of the senior management team at SATOV since 2008 and brings over 30 years of senior management and leadership experience to his role as Controller.  Having honed his skills in both multinational corporations and private companies, Tony is responsible for overseeing all aspects of operations at SATOV, including finance, accounting, legal, HR and technology.

As an entrepreneurial, results-oriented and dynamic executive, Tony is an invaluable member of the senior management team. With his persuasive, energetic leadership style, he can always be counted on to ‘get it done’. Tony possesses business expertise in an array of industries including telecommunications, manufacturing, automotive and publishing.

Tony spends significant time giving back to the community. In addition to being a long-time volunteer with Scouts Canada, Tony is currently President of the Kiwanis Club of Mississauga and an Advisor to Key Club Mississauga, where he supports youth programs, including specialty Scout camps for youth with Autism.

Justin Krieger

Business Relationship Manager, Private Equity

Justin brings a deep customer-centric approach to SATOV, with several years of experience across various roles within the investment industry. His previous experience entails working at a $2B Toronto based asset manager, a hedge fund & private equity focused fund administrator, and a global mutual fund company. Justin holds an LL.B. from the University of Leicester law school and a B.A. from the University of Western Ontario. Outside of work, when Justin isn’t on the ice, he is an active participant in various charitable endeavours.