SATOV way, go to market, products pricing

Business leaders need objective, fact-based perspectives to challenge their thinking. It is a privilege to be trusted enough to be asked for help.

Mark Satov

Managing Partner

Mark is a business advisor who pushes his clients to do better. His early entrepreneurial background and consulting stint at Bain & Company has helped shape Canada’s leading boutique consultancy that business leaders trust today. Mark has experience across a range of industries, most notably retail and consumer goods, loyalty programs, and business services including marketing services. Mark regularly acts as a facilitator for our clients where he’s known for his ability to manage tough discussions, from strategic planning to re-organizations.

Mark is a frequent commentator on business media, including BNN, The Globe and Mail, Yahoo Finance and the CBC, providing his views on business events and trends.

A firm believer in giving back to the communities in which he works and lives, Mark lends his time to a range of important causes, including Food Allergy Canada, The School of Social Entrepreneurs of Ontario, West Neighborhood House and Help for Children.



David Saffer


David brings three decades of experience advising retailers and consumer goods companies. He leads our consumer insight practice and supports our clients in a range of areas from brand positioning to hands-on marketing planning and execution.

David was a founding partner of Groupe SECOR’s Toronto office (now KPMG Strategy) and later co-founded Jackman Reinvents where he built the management consulting and research practices. David began his career with Hill + Knowlton Strategies (DECIMA) before joining Saffer Advertising for several years prior to it being acquired by HAVAS.

David received his B.Sc. from the University of Toronto (Trinity College) and has served on the Board of Directors of Scotiabank CONTACT Photography Festival and the National Ballet of Canada. He is based in Halifax, N.S.

Andy Spears

Senior Advisor, Financial Services 

Andy is a Financial Services senior advisor at SATOV.  He brings over 20 years of financial services experience as a consultant, operating executive and entrepreneur.  Prior to joining SATOV, he was a Managing Director of Novantas, the VP Channel Management for Presidents Choice Financial at CIBC and the CEO of NewCan where he focused on bringing a new banking model to Canada.  Andy spent his early consulting career at Bain & Company and Mitchell Madison Group.

Andy brings deep financial services experience having advised financial institutions in Canada, US and UK. His expertise includes retail banking strategy, distribution, product design, fintech pricing and consumer research.

Andy graduated from Yale University with a Master’s in Public and Private Management and from the University of Toronto with a B.A.

Alan Huth

Senior Advisor, Supply Chain

Alan is a Supply Chain senior advisor at SATOV.  He brings over 25 years of experience driving operations improvement including logistics, supply chain optimization, and cost and complexity reduction.  Alan began his consulting career at Coopers & Lybrand Consulting and also worked at PWC. He has also held engineering, management, and executive positions prior to moving into consulting.

Alan brings significant project experience across numerous industries including manufacturing, healthcare products, food & beverage, chemical and consumer goods.

Alan received an MBA in Operations, Finance and Marketing from the Kellogg Graduate School of Management and holds a B.Sc. in Industrial Engineering from California State University.

Varun Ohri


Varun brings over 8 years of consulting experience spanning strategy, operations, and commercial due diligence. He began his consulting career at ZS Associates in Toronto, where his focus was sales and marketing consulting for pharmaceutical and MedTech clients. He spent several years in the UK working at Roland Berger and PMSI Strategy in London where he focused on commercial due diligence and strategy consulting for private equity funds and corporate clients in a range of industries including healthcare, B2B services and technology, and engineering.

Varun holds a BASc in Engineering Science (Biomedical Engineering) and a MASc in Biomedical Engineering, both from the University of Toronto.

Louise Sherman


Louise is a business process and project management professional with a unique ability to drive operational and organizational change. She holds an MBA from Queen’s university, is a PMI-certified Project Management Professional and has a Lean Six Sigma Green Belt.

Louise began her career at the Royal Bank of Canada where she was responsible for the process redesign and automation of the bank’s global banking infrastructure. After leaving the bank, she spent over a decade undertaking several successful entrepreneurial ventures.

Louise began at SATOV Consultants in 2004 and has since been working at the firm on and off. She specializes in process engineering, project management and post-merger integration across financial services, healthcare and business services sectors.

Natasha Raffa


Natasha’s project experience includes corporate growth strategy and commercial due diligence. She has worked in various industries including retail, IT and manufacturing. Internally she supports SATOV’s financial services practice. Natasha has an Honours Financial Mathematics degree and a BBA from the Lazaridis School of Business and Economics at Wilfrid Laurier University. She loves spending time in the kitchen with new recipes and getting outdoors to stay active.

Liam Johnson


Liam joined SATOV upon completion of his MBA from Ivey Business School. Prior to business school, he worked in financial planning and analysis for a telecommunications company, and developed marketing programs with a branding agency for clients in a variety of industries. Outside of work, Liam enjoys travelling, playing guitar, and both playing and watching many different sports.

Adam Kovalcik


Adam’s project experience includes corporate strategy. Prior to joining SATOV he worked in financial services. He holds an HBA from the Ivey Business School and a BESc in Software Engineering at Western University. Outside of work, he enjoys travelling, exercising and sports, and learning about the newest technology developments.

Sophie Lewick

Research Analyst

Sophie’s project focus is in consumer research. Before joining SATOV she worked in marketing research and strategy, and in water conservation prior to that. She has a B.A. in Psychology from McGill University. Outside of work, she plays hockey and tennis, and enjoys painting and graphic design.

Alexandru Pantea


Alex’s past experience includes commercial due diligence, equity research at multiple funds and strategy at a large pension fund. He graduated from the BBA/BMath Double Degree from Wilfrid Laurier University and University of Waterloo. Outside of work, Alex enjoys climbing, tennis, travelling, and yelling at NBA players on TV from his living room.

Adam Wallimohamed


Prior to joining SATOV, Adam worked in corporate strategy for an information technology company and a financial services company. He holds a BBA degree from the Lazaridis School of Business and Economics at Wilfrid Laurier University. Outside of work, Adam enjoys spending time outdoors, watching and playing sports, and staying up to date with the latest technology trends.

Rhea Dutta

Analyst, Intern

Prior to joining SATOV, Rhea worked in Marketing Strategy at a large Canadian retailer. She is currently pursuing an HBA at the Ivey Business School at Western University. Growing up, Rhea was a competitive swimmer and still enjoys swimming, running, cycling, and spending time outdoors.

Andy Chiang

Analyst, Intern

Prior to joining SATOV, Andy worked in HR and compensation consulting. He is currently pursuing a dual degree with HBA at the Ivey Business School and BMSc in Medical Sciences at Western University. Outside of work, Andy enjoys playing the clarinet, solving Rubik’s cubes, and developing esports on campus.

Kristen Nessim

Analyst, Intern

Prior to joining SATOV, Kristen worked in the public sector and technology consulting. She is currently pursuing an HBA at the Ivey Business School at Western University. In her free time, she enjoys reading, fashion design, and hiking.

Kathleen Campbell

Administrative/Executive Asistant

Kathleen expertly coordinates the day-to-day operational activities at SATOV, directing flow of communication, planning and overseeing events, and executing projects.

Prior to joining SATOV, she worked as an EA to two Managing Directors and Heads and the Global Trade and Banking Team in Capital Markets for a leading Canadian bank.

Earlier in her career she owned and operated two successful businesses, planning and managing entertainment and fundraising events for businesses, as well as running a jewelry design business.