SATOV way, go to market, products pricing

Business leaders need objective, fact-based perspectives to challenge their thinking. It is a privilege to be trusted enough to be asked for help.

Mark Satov

Managing Partner

Mark is a business advisor who pushes his clients to do better. His early entrepreneurial background and consulting stint at Bain & Company has helped shape Canada’s leading boutique consultancy that business leaders trust today. Mark has experience across a range of industries, most notably retail and consumer goods, loyalty programs, and business services including marketing services. Mark regularly acts as a facilitator for our clients where he’s known for his ability to manage tough discussions, from strategic planning to re-organizations.

Mark is a frequent commentator on business media, including BNN, The Globe and Mail, Yahoo Finance and the CBC, providing his views on business events and trends.

A firm believer in giving back to the communities in which he works and lives, Mark lends his time to a range of important causes, including Food Allergy Canada, The School of Social Entrepreneurs of Ontario, West Neighborhood House and Help for Children.

Sam Puchala


Sam has been with SATOV for the past fifteen years and has advised clients across a broad range of industries most notably insurance and wealth management, as well as healthcare. Sam brings a deep analytical approach to our work, removing the guesswork for our clients with quantified insights that are the foundation of our strategic recommendations.

Sam has extensive experience in commercial due-diligence, customer segmentation, pricing and channel strategy.

Carolyn Stark

Senior Manager, Transformation

Carolyn started her career at SATOV in 2013 while receiving her MBA from Rotman. She has worked in a range of industries, most notably consumer and home services, telecommunications and insurance. Carolyn’s specialty is managing projects that include implementing strategic recommendations, managing complex change programs and transforming operating models and cultures.

Will Falk

Senior Advisor, Healthcare

Will brings over 25 years of experience in Canada and US, advising top academic medical centres, governments and innovative companies in healthcare . Will advises our clients as they acquire and operate healthcare companies.

Will is an Adjunct Professor at the Rotman School of Management at the University of Toronto and a Senior Fellow at the CD Howe Institute.

Will is known for his thought leadership on the impacts of technological change on health systems and their governance and payment mechanisms. He works with enterprises on digital health and software development including as an Innovation Fellow at Women’s College Hospital Institute for Health System Solutions and Virtual Care. He has been a Board Director or Advisor for local and national charities, startups, health systems and publicly listed companies.

Will received his B.Sc. from the University of Toronto (Trinity College) and an M.P.P.M. from Yale University’s School of Management where he was later a Visiting Research Fellow.

Andy Spears

Senior Advisor, Financial Services 

Andy is a Financial Services senior advisor at SATOV.  He brings over 20 years of financial services experience as a consultant, operating executive and entrepreneur.  Prior to joining SATOV, he was a Managing Director of Novantas, the VP Channel Management for Presidents Choice Financial at CIBC and the CEO of NewCan where he focused on bringing a new banking model to Canada.  Andy spent his early consulting career at Bain & Company and Mitchell Madison Group.

Andy brings deep financial services experience having advised financial institutions in Canada, US and UK. His expertise includes retail banking strategy, distribution, product design, fintech pricing and consumer research.

Andy graduated from Yale University with a Master’s in Public and Private Management and from the University of Toronto with a B.A.

David Saffer

Senior Advisor, Retail & Consumer Goods

David brings three decades of experience advising retailers and consumer goods companies. He leads our consumer insight practice and supports our clients in a range of areas from brand positioning to hands-on marketing planning and execution.

David was a founding partner of Groupe SECOR’s Toronto office (now KPMG Strategy) and later co-founded Jackman Reinvents where he built the management consulting and research practices. David began his career with Hill + Knowlton Strategies (DECIMA) before joining Saffer Advertising for several years prior to it being acquired by HAVAS.

David received his B.Sc. from the University of Toronto (Trinity College) and has served on the Board of Directors of Scotiabank CONTACT Photography Festival and the National Ballet of Canada. He is based in Halifax, N.S.

Alan Huth

Senior Advisor, Supply Chain 

Alan is a Supply Chain senior advisor at SATOV.  He brings over 25 years of experience driving operations improvement including logistics, supply chain optimization, and cost and complexity reduction.  Alan began his consulting career at Coopers & Lybrand Consulting and also worked at PWC. He has also held engineering, management, and executive positions prior to moving into consulting.

Alan brings significant project experience across numerous industries including manufacturing, healthcare products, food & beverage, chemical and consumer goods.

Alan received an MBA in Operations, Finance and Marketing from the Kellogg Graduate School of Management and holds a B.Sc. in Industrial Engineering from California State University.

Salman Ahmad


Salman’s project experience includes commercial due diligence, corporate growth strategy, and loyalty transformation. He has worked across several industries including retail, manufacturing, and power generation. His past work experience entailed working at a telecommunications company and a professional services firm. Salman holds a BBA from the Schulich School of Business at York University. Outside of work, he enjoys playing various sports, video games, and board games. He also loves watching new shows and movies and has a recently-found passion for travelling.

Louise Sherman


Louise is a business process and project management professional with a unique ability to drive operational and organizational change. She holds an MBA from Queen’s university, is a PMI-certified Project Management Professional and has a Lean Six Sigma Green Belt.

Louise began her career at the Royal Bank of Canada where she was responsible for the process redesign and automation of the bank’s global banking infrastructure. After leaving the bank, she spent over a decade undertaking several successful entrepreneurial ventures.

Louise began at SATOV Consultants in 2004 and has since been working at the firm on and off. She specializes in process engineering, project management and post-merger integration across financial services, healthcare and business services sectors.

Darpan Kansal


Darpan’s project experience includes corporate strategy, retail category strategy and consumer experience. He has worked across several industries including retail, manufacturing, and automotive. His expertise lies in solving challenging strategic problems by understanding prevailing market conditions, competitive landscapes, consumer expectations and in-store capabilities. His past work experience entailed working at a retail analytics company and a top-tier automotive firm. Darpan holds an MBA in Business Strategy from the Schulich School of Business at York University. Prior to his MBA, he graduated with an engineering degree and worked in sales and retail strategy.

A firm believer in giving back to the communities in which he works and lives, Darpan lends his time and expertise to various non-profit organizations. He volunteers as a senior Consultant with Endeavour Volunteer Consulting devising marketing and corporate strategy for struggling non-profit organizations in Greater Toronto Area.

Natasha Raffa

Senior Analyst

Natasha’s project experience includes corporate growth strategy and commercial due diligence. She has worked in various industries including retail, IT and manufacturing. Internally she supports SATOV’s financial services practice. Natasha has an Honours Financial Mathematics degree and a BBA from the Lazaridis School of Business and Economics at Wilfrid Laurier University. She loves spending time in the kitchen with new recipes and getting outdoors to stay active.

Carson Rorai


Carson’s project experience includes commercial due diligence. Prior to joining SATOV he launched an auto detailing company which quickly expanded to servicing approximately 1800 clients and employing over twenty full-time students during its first two summers. Carson holds an HBA from the Ivey Business School at Western University. He loves sports, specifically hockey and basketball, and enjoys staying active and listening to music in his spare time.

Evan Fulford


Evan previously worked in wealth management and accounting before joining SATOV. He holds an HBA from the Ivey Business School at Western University. In his spare time Evan enjoys travelling, sports, and spending time with his dachshund Shopsy

Adam Kovalcik


Adam’s project experience includes corporate strategy. Prior to joining SATOV he worked in financial services. He holds an HBA from the Ivey Business School and a BESc in Software Engineering at Western University. Outside of work, he enjoys travelling, exercising and sports, and learning about the newest technology developments.

Omri Chazot


Prior to joining SATOV, Omri worked in operations management. He holds an HBA from the Ivey Business School at Western University. Outside of work, Omri enjoys spending his time going on canoe trips, playing music and spending time with friends and family.

Razia Kassam

Executive Assistant/Office Manager

Razia has over 10 years of experience in professional office executive assistant positions and a track record of strong performance in high-volume, in high pressure environments. Razia skillfully manages administrative duties for Mark Satov as well as general office management at Satov Consulting. In Razia’s spare time she is an active runner that runs outdoors all year long and loves to cook and bake new things especially her mom’s family recipes.