What is the most efficient way to market?

SATOV way, go to market, products pricing

Challenge

Technology has forced players in all industries to rethink their approach to channels and go to market strategy. The role of the intermediary has changed. Manufacturers and their distributors have become accustomed to competing with each other and consumers expect an experience that is consistent regardless of where and how they buy.  Sales and marketing leaders need to figure out the right channels, the right level of investment in each and a way to present a seamless experience across channels to their customers.

What we do

  • We begin with an analysis of where and how consumers prefer to buy and compare that to the channels our clients are prioritizing
  • We estimate the impact of emerging channels and quantify the potential profit impacts of changes to the role of the intermediary
  • We often help to restructure the relationship with agents and franchisees

Across marketing channels

  • We use analytics to optimize spend by isolating the factors that most impact sales
  • We use a range of survey techniques to gauge how consumers digest and use marketing messages and the way that differs across segments
  • We use econometric analysis to give marketers precision on the impact of ALL of the inputs to sales, recognizing that small changes can have big impacts on their Return on Marketing Investment

Contact us to get started.

SAMPLE SERVICES

  • Value proposition design
  • Channel analysis and planning
  • Econometric modelling
  • Sales force effectiveness
  • Quantitative surveys
  • Qualitative research
  • Focus groups

SAMPLE PROJECTS

Driving more profit out of sales and marketing spend

June 9, 2015

Driving a higher performing sales strategy

June 9, 2015

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