Net Promoter Score (NPS) programs can drive greater ROI by integrating Voice of Customer studies into the regular cadence of NPS measurement. "Voice of Customer" (VoC) studies and "Net Promoter...Read More
Canadian-based, Aritzia, has grown into a successful global brand with a market valuation exceeding GAP, Inc. and with fewer than 1/30th the store count. Where other fashion apparel merchants have...Read More
Market sizing is a vital part of many SATOV engagements. Arriving at an accurate market size allows our clients to make informed investment decisions, determine their market share in an...Read More
We’re in the midst of a step change in the way work is conducted in the knowledge economy. It was clear when ChatGPT was released to the public in late...Read More
by Kevin Silberberg Some evidence may be weaker than you think You’re in the passenger seat while your coworker is driving you home from work on a sunny Tuesday afternoon….
Kevin will be providing an analytical and statistical perspective on a range of business and news topics. This is the first of many installments: Two weeks ago, the US Bureau…