Projective techniques continue to do a great job at getting deeper into consumers’ minds and motivations. In this article I discuss two techniques and invite you to a 45-minute online…
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Net Promoter Score (NPS) programs can drive greater ROI by integrating Voice of Customer studies into the regular cadence of NPS measurement. "Voice of Customer" (VoC) studies and "Net Promoter…
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Canadian-based, Aritzia, has grown into a successful global brand with a market valuation exceeding GAP, Inc. and with fewer than 1/30th the store count. Where other fashion apparel merchants have…
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Market sizing is a vital part of many SATOV engagements. Arriving at an accurate market size allows our clients to make informed investment decisions, determine their market share in an…
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This is the first batch of insights that we’ve heard. More to come from other industries. Private equity funds Funds that are largely invested are on non-stop calls with their…
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Blog post by Mark Satov Peter Ustinov. What an elegant sounding name. You can elongate the U to make it sound even more upper crust than it is. Yooooostinov. Ustinov was a famous British…
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Article by Daniel Resnick, SATOV Principal I know Demar Derozan, Auston Matthews and Beyoncé...and they should know me too! The whole world has gone data-crazy. Companies are making massive investments to…
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Banks need millennials The word “millennial” today is a bit like the word “gold” back in the nineteenth century. It evokes the image of a mad rush for the mother…
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Article by Jeff Swain, SATOV Consultant Our take on why the financial industry is making a mistake by going millennial crazy Wealth management publications are rife with discussion on the…
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Why marketing based on demographics is only part of the answer By Chantal Rapport You know the drill. You’re sitting at a conference, hoping for some actual business intelligence, when they…
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