The marketing challenge for Cannabis LPs and government is to steal share from the black market. Watch Mark's discussion with Greg Bonnell on BNN Bloomberg
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Why marketing based on demographics is only part of the answer By Chantal Rapport You know the drill. You’re sitting at a conference, hoping for some actual business intelligence, when they…
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![Mark Healy](https://satovconsultants.com/wp-content/uploads/2015/10/Satov2012-13.jpg)
Describe your role at Tennis Canada? I’m the CMO. I direct all things marketing, communications and digital. The mandate is straightforward: grow the game in Canada (participation, fan interest) and…
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![AceTech](https://satovconsultants.com/wp-content/uploads/2015/06/AceTech-photo.jpg)
Earlier this year I wrote an article for the Globe outlining the top reasons for companies to have a Chief Customer Officer. Without repeating all the details, the basic premise…
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At SATOV, we like to see friends succeed. So we couldn’t be happier for Cossette, one of Canada’s biggest advertising firms and a long-standing client and strategic partner. In December…
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Sam Puchala joined SATOV in its early days, in September of 2004, and quickly became a pillar of the organization. We recently formally recognized that contribution by making Sam a…
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In theory, big data enables organizations to make better decisions, improve productivity and build better product offerings. However, many executives are confused by the term and few organizations are equipped…
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