The marketing challenge for Cannabis LPs and government is to steal share from the black market. Watch Mark's discussion with Greg Bonnell on BNN Bloomberg Watch the video
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Why marketing based on demographics is only part of the answer By Chantal Rapport You know the drill. You’re sitting at a conference, hoping for some actual business intelligence, when they…
Describe your role at Tennis Canada? I’m the CMO. I direct all things marketing, communications and digital. The mandate is straightforward: grow the game in Canada (participation, fan interest) and...
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Earlier this year I wrote an article for the Globe outlining the top reasons for companies to have a Chief Customer Officer. Without repeating all the details, the basic premise was that in the era of customer centricity companies need a senior executive that owns the end to end customer experience. This executive needs to be empowered to make decisions across what today are individual silos: marketing, sales, operations, human resources, etc.; if it impacts the customer, the CCO needs to be accountable for it.
At SATOV, we like to see friends succeed. So we couldn’t be happier for Cossette, one of Canada’s biggest advertising firms and a long-standing client and strategic partner. In December 2014, BlueFocus Communication Group, a dominant public relations player in the Chinese market, purchased a majority stake in Vision7 International, Cossette’s parent company.
Sam Puchala joined SATOV in its early days, in September of 2004, and quickly became a pillar of the organization. We recently formally recognized that contribution by making Sam a partner at SATOV.
In theory, big data enables organizations to make better decisions, improve productivity and build better product offerings. However, many executives are confused by the term and few organizations are equipped to work with it properly.