Why marketing based on demographics is only part of the answer By Chantal Rapport You know the drill. You’re sitting at a conference, hoping for some actual business intelligence, when they…
Read More
Blog post by Mark Satov Nothing like a long flight to clear my mind! I get uninterrupted time with my email inbox, my list of overdue pursuits and just delightful…
Like many other retail categories, wireless device and plan sales are moving on-line. Consumers are already researching phones and plans on manufacturer and telco websites before they buy. Some reports...
Read More
Eric Matusiak Senior Manager, SATOV Consultants Last week I attended a presentation by Purolator’s President and CEO, Patrick Nangle, at an Economic Club of Canada event where he spoke about...
Read More
Woody Allen is a pretty famous New Yorker. It would be hard to say he is the most famous New Yorker because so many artists are from there, and what’s...
Read More
Describe your role at Tennis Canada? I’m the CMO. I direct all things marketing, communications and digital. The mandate is straightforward: grow the game in Canada (participation, fan interest) and...
Read More
Mark's personal take on the situation with UBER and how governments should respond Mark Satov Partner, SATOV Consultants I respect the rule of law. Perhaps more so now that I...
Read More
Uber research report reveals why consumers flock to the ridesharing program and why it's here to stay With 54% of potential consumers already using Uber in major markets and...
Read More
For those of you who don’t live in Toronto, you may not have heard about the new train service our transit agency has launched, called the UP Express. It runs from the airport to Union Station with a couple of stops on the way. It is a great hit with its regular users…both of them! Nobody else has used the service, and that is because its price is so disconnected from anybody’s willingness to pay that it begs the question of whether the main asset MetroLinx should invest in is a calculator!
Well, that was quick. Less than two years after it launched its Canadian expansion, Target Corp. is closing all of its stores across the country. The American retail giant is expected to post US$5.4 billion in pretax losses on discontinued operations for the fourth quarter of 2014. Target has only itself to blame for this massive failure. The company never got things right in the critical early stages of its Canadian adventure, disappointing customers again and again.