Why marketing based on demographics is only part of the answer By Chantal Rapport You know the drill. You’re sitting at a conference, hoping for some actual business intelligence, when they…
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Woody Allen is a pretty famous New Yorker. It would be hard to say he is the most famous New Yorker because so many artists are from there, and what’s…
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At SATOV, when we talk about getting to know the customer, we mean digging deeper than your data. While transactional and financial data is a crucial input, it is only…
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Barry Bonds’ record-breaking 762nd home run cost the San Francisco Giants hundreds of thousands of dollars. On an absolute financial basis, the 2007 game was a resounding success. The stadium…
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Expedia. Tesla. Apple. Amazon. Google. UBER. We are fascinated by the companies that disrupt an industry, redefine our habits and achieve billion dollar valuations in the process. We are flooded…
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Mark's personal take on the situation with UBER and how governments should respond Mark Satov Partner, SATOV Consultants I respect the rule of law. Perhaps more so now that I…
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For those of you who don’t live in Toronto, you may not have heard about the new train service our transit agency has launched, called the UP Express. It runs…
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Tesla has created a fantastic piece of innovation, but my recent encounter with the car maker proves that its customer experience needs recharging. Here’s a view of the mistakes it…
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At SATOV, we like to see friends succeed. So we couldn’t be happier for Cossette, one of Canada’s biggest advertising firms and a long-standing client and strategic partner. In December…
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