SATOV Consultants is proud to welcome David Saffer to its team this fall as the new Senior Advisor, Retail and Consumer Goods. Saffer brings three decades of experience as a leader in consumer strategy and marketing research.
“David will lead our consumer insight practice, as well as support our clients in a range of areas from brand positioning to hands-on marketing planning and execution,” says SATOV managing partner, Mark Satov. “David has worked with many of the World’s top retail brands, and he brings a wealth of experience that will benefit our clients. We’re excited to welcome him to the team.”
In his twenty-seven years working in the retail and consumer packaged goods sector, David has conducted an impressive 600+ focus groups, ethnographies and customer journeys and developed more than 70 innovative retail strategies. His impressive track record of leading the world’s top retailers through challenges has enabled David to work with notable brands such as Sephora, Esso, FreshCo and Duane Reed.
Saffer was a founding partner of Groupe SECOR’s Toronto office (now KPMG Strategy) and later co-founded Jackman Reinvents where he built the management consulting and research practices. David began his career with Hill + Knowlton Strategies (DECIMA) before joining Saffer Advertising for several years prior to it being acquired by HAVAS.
David received his B.Sc. from the University of Toronto (Trinity College) and has served on the Board of Directors of Scotiabank CONTACT Photography Festival and the National Ballet of Canada. He is based in Halifax, N.S.
Think David and SATOV could help you? Give us a call or email 416.777.9000 | inquiries@satovconsultants.com