Recently, we worked with a B2B services company who is a leader in their sector and who has a range of global, national and regional accounts. They wanted to focus…
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Why marketing based on demographics is only part of the answer By Chantal Rapport You know the drill. You’re sitting at a conference, hoping for some actual business intelligence, when they…
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Blog post by Mark Satov Nothing like a long flight to clear my mind! I get uninterrupted time with my email inbox, my list of overdue pursuits and just delightful…
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Blog post by Ky Swift I was thirteen, and I was waiting in line at the theatre to see one of my all-time favourite movies, Wedding Crashers. To avoid sitting…
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Why is everyone complaining about cheaper airline tickets? Pricing practices aren’t always popular. Actually, the best pricing practices are often unpopular. The recent announcement by American Airlines which introduced basic economy…
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Like many other retail categories, wireless device and plan sales are moving on-line. Consumers are already researching phones and plans on manufacturer and telco websites before they buy. Some reports…
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Eric Matusiak Senior Manager, SATOV Consultants Last week I attended a presentation by Purolator’s President and CEO, Patrick Nangle, at an Economic Club of Canada event where he spoke about…
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At SATOV, when we talk about getting to know the customer, we mean digging deeper than your data. While transactional and financial data is a crucial input, it is only…
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Most companies track customer experience metrics to gain deeper insights into the people who buy their goods and services. But knowing that everyone loves your new product even though they…
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Earlier this year I wrote an article for the Globe outlining the top reasons for companies to have a Chief Customer Officer. Without repeating all the details, the basic premise…
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