Blog post by Mark Satov
Small business. I grew up in a family where life centered around a few small businesses, have run and invested in many and make my living by running one today. The Canadian economy relies on small businesses too, producing 30% of GDP and accounting for 42% of research and development spending.(1)
Typically my team and I consult to large businesses, working on complex problems that warrant deep analysis, large teams and considerable fees. But small businesses have the same types of issues:
- Which customers should they target?
- How can they maximize profit through the right price?
- What is the most efficient channel structure and the experience within that channel?
So I thought it would be interesting to bring some of my big business expertise to small businesses. I came up with an idea for a radio show where small businesses would present their challenges and we would give them some insight on air. I presented the idea to Newstalk 1010 who decided to pilot it.
After three episodes, I would love to hear your feedback as we figure out the perfect format. Send me an email or a tweet @MarkSatov and tell me what you think!
Listen in here:
(1)Statistics Canada, Industrial Research and Development, 2015; and Innovation, Science and Economic Development calculations.