The Way Forward Archives - SATOV Consultants

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Mar 31 2025

The end of a Canadian Icon: Mark discusses Hudson’s Bay’s challenges

By SATOV Consultants Expertise, Mark Satov, Perspectives, Speaking & Media, The Way Forward

Mark discussed the fall of HBC with Richard Cloutier, emphasizing the importance of providing a strong in-store experience – something that Hudson’s Bay fails to do in their oversized retail spaces.TranscriptRichard Cloutier The department store chain dates back to 1670.…

Oct 31 2023

Fostering Innovations in Senior Care

By SATOV Consultants Expertise, Events, The Way Forward

What are we missing here in Ontario in building innovative care models to scale?Following our roundtable event held in September, this article details the contents and outcomes of our discussion on fostering innovations in senior care.BackgroundOntario’s struggle to care for…

Oct 25 2023

Projective techniques

By David Saffer Expertise, Events, Market and consumer insights, The Way Forward

Projective techniques continue to do a great job at getting deeper into consumers’ minds and motivations. In this article I discuss two techniques and invite you to a 45-minute online workshop where we will walk through five techniques that work…

May 15 2023

Recent Changes in Qualitative Research

By David Saffer Expertise, The Way Forward

Changes to how we conduct qualitative research, accelerated by the pandemic, are leading to both greater process efficiencies and improved insight outcomes. Importantly, we are seeing more insights per research dollar and deeper insights. Using new techniques and technologies, we…

Apr 12 2023

Will a new healthcare model help get us out of crisis?

By SATOV Consultants Expertise, Strategy, The Way Forward

This is the first in a series of articles about reforming our healthcare system. If you are interested in attending one of our upcoming virtual panel discussions related to this new series, please register here. Canada’s provincial healthcare systems are…

Apr 12 2023

Formalizing an ESG strategy in the mid-market

By Alison Schouten Expertise, Strategy, The Way Forward

The practice of considering environmental, social, and governance issues is more prevalent than ever. Considering a company’s ESG stance is becoming a table-stakes component of overall strategy, rather than a "nice to have". But where large companies, and those with…

Mar 24 2023

How Net Promoter Score programs can deliver greater ROI

By David Saffer Expertise, Analytics, Customer experience, Market and consumer insights, The Way Forward

Net Promoter Score (NPS) programs can drive greater ROI by integrating Voice of Customer studies into the regular cadence of NPS measurement. "Voice of Customer" (VoC) studies and "Net Promoter Score" (NPS) programs are both customer feedback methods used by…

Mar 16 2023

Aritzia: In sync with its customers

By SATOV Consultants Expertise, Analytics, Market and consumer insights, The Way Forward

Canadian-based, Aritzia, has grown into a successful global brand with a market valuation exceeding GAP, Inc. and with fewer than 1/30th the store count. Where other fashion apparel merchants have faltered over the past decade, Aritzia has gained momentum. We…

Mar 06 2023

A brief exploration of market sizing approaches

By SATOV Consultants Expertise, Analytics, Market and consumer insights, The Way Forward

Market sizing is a vital part of many SATOV engagements. Arriving at an accurate market size allows our clients to make informed investment decisions, determine their market share in an industry, and better evaluate adjacencies. Market sizing isn’t always easy…

Feb 17 2023

Applying AI to the consulting process with ChatGPT

By Adam Kovalcik Expertise, Analytics, The Way Forward

We’re in the midst of a step change in the way work is conducted in the knowledge economy. It was clear when ChatGPT was released to the public in late 2022 that it would have an impact on our work.…

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