Net Promoter Score (NPS) programs can drive greater ROI by integrating Voice of Customer studies into the regular cadence of NPS measurement. "Voice of Customer" (VoC) studies and "Net Promoter…
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Canadian-based, Aritzia, has grown into a successful global brand with a market valuation exceeding GAP, Inc. and with fewer than 1/30th the store count. Where other fashion apparel merchants have…
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Market sizing is a vital part of many SATOV engagements. Arriving at an accurate market size allows our clients to make informed investment decisions, determine their market share in an…
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We’re in the midst of a step change in the way work is conducted in the knowledge economy. It was clear when ChatGPT was released to the public in late…
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The Analytics Engine: What’s the probability that a breathalyzer could be wrong? By Kevin SilberbergSome evidence may be weaker than you think You’re in the passenger seat while your co-worker…
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Kevin will be providing an analytical and statistical perspective on a range of business and news topics. This is the first of many installments: Two weeks ago, the US Bureau…
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