Analytics Archives - SATOV Consultants

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Mar 24 2023

How Net Promoter Score programs can deliver greater ROI

By David Saffer Expertise, Analytics, Customer experience, Market and consumer insights, The Way Forward

Net Promoter Score (NPS) programs can drive greater ROI by integrating Voice of Customer studies into the regular cadence of NPS measurement. "Voice of Customer" (VoC) studies and "Net Promoter Score" (NPS) programs are both customer feedback methods used by…

Mar 16 2023

Aritzia: In sync with its customers

By SATOV Consultants Expertise, Analytics, Market and consumer insights, The Way Forward

Canadian-based, Aritzia, has grown into a successful global brand with a market valuation exceeding GAP, Inc. and with fewer than 1/30th the store count. Where other fashion apparel merchants have faltered over the past decade, Aritzia has gained momentum. We…

Mar 06 2023

A brief exploration of market sizing approaches

By SATOV Consultants Expertise, Analytics, Market and consumer insights, The Way Forward

Market sizing is a vital part of many SATOV engagements. Arriving at an accurate market size allows our clients to make informed investment decisions, determine their market share in an industry, and better evaluate adjacencies. Market sizing isn’t always easy…

Feb 17 2023

Applying AI to the consulting process with ChatGPT

By Adam Kovalcik Expertise, Analytics, The Way Forward

We’re in the midst of a step change in the way work is conducted in the knowledge economy. It was clear when ChatGPT was released to the public in late 2022 that it would have an impact on our work.…

Analytics

How Net Promoter Score programs can deliver greater ROI

Aritzia: In sync with its customers

A brief exploration of market sizing approaches

Applying AI to the consulting process with ChatGPT

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