SATOV Consultants, Author at SATOV Consultants

Mar 16 2023

Aritzia: In sync with its customers

By SATOV Consultants Expertise, Analytics, Market and consumer insights, The Way Forward

Canadian-based, Aritzia, has grown into a successful global brand with a market valuation exceeding GAP, Inc. and with fewer than 1/30th the store count. Where other fashion apparel merchants have faltered over the past decade, Aritzia has gained momentum. We…

Mar 06 2023

A brief exploration of market sizing approaches

By SATOV Consultants Expertise, Analytics, Market and consumer insights, The Way Forward

Market sizing is a vital part of many SATOV engagements. Arriving at an accurate market size allows our clients to make informed investment decisions, determine their market share in an industry, and better evaluate adjacencies. Market sizing isn’t always easy…

Mar 06 2023

Nordstrom: Another example of a failed US retailer in Canada

By SATOV Consultants Expertise, Retail

History has shown us that American retailers attempting to enter Canada need to proceed cautiously, and often fail. It’s time to add Nordstrom to the list of failures that also includes Target and Lowes. When Target entered Canada, consumers were…

Sep 15 2022

Cossette and SATOV: A strong history together

By SATOV Consultants Expertise

Brett Marchand shares SATOV’s role in helping Cossette turn a corner Watch the video below. Video transcript: I was saying to Mark that I met him in 2009, it was a crazy year, as you all know. We also…

Sep 15 2022

Halp is on its way!

By SATOV Consultants Expertise, Company and culture

SATOV alumnus, Matthew McLellan co-founded halp.co in 2019 and is already helping 20,000 students study abroadWe caught up with Matthew at halp HQ in Toronto to discuss his time at SATOV and his journey through the launch and a first…

Jul 12 2022

From the archives: B2B ethnography

By SATOV Consultants Expertise, Company and culture, Customer experience

Chantal Rapport is currently CMO and head of growth at Upstart, based in San Fransisco. By Chantal Rapport in 2016 | How Chantal's immersion with customers helped her deliver customer-centric recommendations At SATOV, when we talk about getting to know…

Jul 12 2022

All in the family

By SATOV Consultants Expertise, Mark Satov, Strategy

Mark Satov on managing strategy projects for family businesses The situation: A $5B family business is run by the founder and a team of outside managers. The children, successful outside of the business, all sit on the Board and are…

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