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Our Team

Mark Satov

Mark Satov

Managing Partner

Mark is a business advisor who can relate to his clients while challenging their thinking. He asks the questions others may miss. He tells the truth when others may not. These standards helped form SATOV in 2002 and still set it apart today.

Natasha Raffa

Natasha Raffa

Senior Engagement Manager

Natasha joined SATOV in 2016 and quickly built a reputation for being assertive, disciplined, and relentless in driving results. Some say she was born with a to-do list in her hand. Her specialty is turning ideas into action.

Chris Kirk

Chris Kirk

Principal

Chris brings over 20 years of experience advising and leading businesses, particularly in financial services, through strategy, M&A and organizational change. He combines sharp analytical thinking with a down-to-earth style.

Adam Kovalcik

Adam Kovalcik

Engagement Manager

Adam's curiosity fuels insights others miss. He brings expertise in sales force effectiveness, cost optimization, customer service design, and process automation, from working with multi-site building service and industrial businesses.

Liam Johnson

Liam Johnson

Engagement Manager

Clients value Liam’s levelheaded approach. No spin. No wasted time. He never lets emotion cloud judgment. Liam is a specialist in PE and commercial diligence with significant depth in financial services, food services, and industrials.

David Saffer

David Saffer

Partner, Consumer Insights

David brings three decades of experience advising retailers and consumer goods companies. He leads SATOV’s consumer insight practice, where his creativity, big-picture thinking, and relentless drive for data integrity underpin every engagement.

Andy Spears

Andy Spears

Senior Advisor, Financial Services

Andy brings decades of deep experience in financial services, especially retail banking and lending, as a consultant, operating executive, and entrepreneur. Prior to joining SATOV, he was a Managing Director of Novantas, the VP Channel Management for Presidents Choice Financial at CIBC and the CEO of NewCan Financial.

Hayden Carver

Hayden Carver

Senior Analyst

Since joining SATOV in 2022, Hayden has built expertise in the home services sector, having helped clients in all aspects of their businesses from strategic planning to organizational design to implementation. Hayden earned his BBA degree with a specialization in Finance from Wilfrid Laurier University.

Owen Holland

Owen Holland

Senior Analyst

Owen joined the team in 2023. His project experience spans product and pricing, organizational design and multi-site operating models for clients in consumer services, residential services and specialty manufacturing. He holds an MSc in business analytics from Ivey Business School and a BSc in life science from Queen’s University.

Jamie Samson

Jamie Samson

Analyst, Consumer Insights

Jamie is a member of our Consumer Insights team. She manages primary research engagements including the custom research program for a long-term client in the food and beverage sector. Jamie holds a B.A. in Economics and International Development Studies from McGill University.

Roan Beattie

Roan Beattie

Analyst

Roan's project experience includes commercial diligence and strategic planning, primarily for clients in the home products and services sector. Roan holds an HBA from the Ivey Business School at Western University.

Michael Zhang

Michael Zhang

Analyst

Michael joined SATOV in 2025. His project experience to date has focused on helping clients in consumer goods and services across a range of initiatives. Michael earned his HBA from the Ivey Business School at Western University.

Evan Gilbert

Evan Gilbert

Analyst

Evan joined SATOV in 2025. Prior to that, he started and ran a small business selling limited edition sneakers. He holds a BComm from Smith School of Business at Queen's University.

Sophie Lewick

Consumer Insights and Marketing Manager

Having joined the Consumer Insights team in 2020, Sophie manages primary research on commercial diligence and strategy projects. She also manages the firm's marketing initiatives from content strategy to campaigns to events. Sophie holds a B.A. in Psychology from McGill University.

Natalia Rayner

Natalia Rayner

Financial Controller

Natalia is a Financial Controller (CPA CMA) with more than 20 years of experience in corporate finance. At SATOV Natalia supports all finance and accounting functions.

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