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Mark Satov

Founder and leader
SATOV Consultants Inc.


Mark Satov is the founder of SATOV Consultants Inc. Mark began his business career at the age of 16 when he founded International Activewear, a corporate promotional clothing supplier.

In 1993, Mark assumed control of an insolvent industrial coatings company in Montreal and quickly executed its return to profitability. He joined Bain & Company’s Toronto office in 1999. At Bain, Mark managed engagements in Canada, the United States and Europe, largely focusing on post-merger integration and operational turnarounds. In 2002, Mark had a vision of combining the strategic and analytical skill at top-tier strategy consulting firms with the operational experience he had in running his own companies. SATOV Consultants Inc. was born.

Mark is a frequent media commentator providing his views on business events and trends, including a regular appearance on BNN Bloomberg’s ‘The Real Economy’ with Greg Bonnell.

A firm believer in giving back to the communities in which he works and lives, Mark lends his time to a range of important causes, including Food Allergy Canada, The School of Social Entrepreneurs of Ontario, West Neighborhood House and Help for Children.

How Mark Satov helps our clients

Mark uses his business intuition to determine the level of change our clients can handle. He takes the analysis and recommendations of his team and works with the client to determine their willingness to translate this into action. Mark asks the tough questions and provides insights that our clients need to hear, but he does so with the empathy that comes from having been in their shoes.

How Mark Satov’s previous experience makes him a better consultant

A lifelong entrepreneur, Mark is a brilliant strategist who welcomes even the most difficult business challenges. In his early 20s, Mark was responsible for the turnaround of an insolvent Montreal-based construction company. He faced adversity and learned quickly that relationships, balance and smart management are critical to a business’ success, especially during times of change and uncertainty. He credits these early experiences as the basis for the no-nonsense business intelligence he brings to his interactions with senior leaders today.

How SATOV’s clients would describe Mark

Mark is known to our clients as an advisor who puts things in perspective and gets leaders to make the right decisions at the right time. He helps our clients make sense of the analysis provided by the SATOV team, and coaches them through the implications of each potential direction, giving honest feedback at every point in the decision-making process.

Mark Satov’s favourite aspect of SATOV’s team culture

Every Friday, a team member presents as part of the weekly team meeting. Mark believes that this constant knowledge sharing and immediate presentation feedback produces communicators and presenters of the highest calibre. He feels that strong communication skills are critical for moving our clients to action, and these meetings help every individual in the firm to develop and improve these skills rapidly.

What does Mark think SATOV’s potential clients should know about him?

“I consider it a privilege to be trusted enough by my clients to advise them on critical issues. I don’t assume that I always have the right answer. But I do think my team and I have a perspective that is worth listening to and considering. And if you decide to make a change, we will be there to help.”

mark satov