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Will a new healthcare model help get us out of crisis?

This is the first in a series of articles about reforming our healthcare system. If you are interested in attending one of our upcoming virtual panel discussions related to this…

Formalizing an ESG strategy in the mid-market

The practice of considering environmental, social, and governance issues is more prevalent than ever. Considering a company’s ESG stance is becoming a table-stakes component of overall strategy, rather than a…

How Net Promoter Score programs can deliver greater ROI

Net Promoter Score (NPS) programs can drive greater ROI by integrating Voice of Customer studies into the regular cadence of NPS measurement. "Voice of Customer" (VoC) studies and "Net Promoter…
Aritzia

Aritzia: In sync with its customers

Canadian-based, Aritzia, has grown into a successful global brand with a market valuation exceeding GAP, Inc. and with fewer than 1/30th the store count. Where other fashion apparel merchants have…

A brief exploration of market sizing approaches

Market sizing is a vital part of many SATOV engagements. Arriving at an accurate market size allows our clients to make informed investment decisions, determine their market share in an…

Nordstrom: Another example of a failed US retailer in Canada

History has shown us that American retailers attempting to enter Canada need to proceed cautiously, and often fail. It’s time to add Nordstrom to the list of failures that also…
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