Net Promoter Score (NPS) programs can drive greater ROI by integrating Voice of Customer studies into the regular cadence of NPS measurement. "Voice of Customer" (VoC) studies and "Net Promoter…
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At SATOV, one of our traditions is that every Friday, the entire firm meets together and one team member gives a presentation on a topic of their choosing. This is…
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Canadian-based, Aritzia, has grown into a successful global brand with a market valuation exceeding GAP, Inc. and with fewer than 1/30th the store count. Where other fashion apparel merchants have…
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Market sizing is a vital part of many SATOV engagements. Arriving at an accurate market size allows our clients to make informed investment decisions, determine their market share in an…
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History has shown us that American retailers attempting to enter Canada need to proceed cautiously, and often fail. It’s time to add Nordstrom to the list of failures that also…
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We’re in the midst of a step change in the way work is conducted in the knowledge economy. It was clear when ChatGPT was released to the public in late…
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Brett Marchand shares SATOV’s role in helping Cossette turn a corner Watch video: Brett Marchand shares SATOV’s role in helping Cossette turn a corner Video transcript: “I was…
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SATOV alumnus, Matthew McLellan co-founded halp.co in 2019 and is already helping 20,000 students’ study abroad We caught up with Matthew at halp HQ in Toronto to discuss his time…
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SATOV welcomes new analysts: Hayden Carver and Jake Erdman Hayden Carver Hayden Carver earned his BBA with a specialization in finance at Wilfrid Laurier University. He was co-president of the…
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Varun Ohri provides wise counsel on giving and receiving feedback.
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