We helped a private university form a program development plan
Vision
A private Canadian university desired a strategic roadmap for program development
Work
We designed a collaborative process to prioritize a set of programs, and helped design the go-to-market plan for one program
DESK RESEARCH to identify study interests and trends across educational institutions
IDEA GENERATION to develop a list of program opportunities
SECRET SHOPPING to determine university program size
OPPORTUNITY PRIORITIZATION to assess program attractiveness
OPPORTUNITY SIZING to evaluate financial attractiveness of programs
FINANCIAL MODELLING to determine the ROI for students
EXPERT INTERVIEWS to help design prioritized programs
FOCUS GROUPS to gather feedback on potential program designs
Results
We validated new program opportunities that would generate $100M in incremental EBITDA.
We identified new specialty opportunities for existing programs.
Our client has launched two new master programs.
Our client launched new specialties for an existing program.
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