We designed a multi-faceted strategic plan for a building products manufacturer
Vision
A glass manufacturer had experienced negative growth and sought to understand the root causes
Work
We identified key drivers of underperformance and developed targeted strategies to accelerate growth
DATA ANALYSIS to assess sales performance
END MARKET ASSESSMENT to categorize customers and assess alignment with client focus
MARKET SIZING to quantify opportunity by end market and region
UNSERVED CUSTOMER INTERVIEWS to determine market awareness for client
CURRENT CUSTOMER INTERVIEWS to assess NPS and which elements of the value proposition resonates
SALES AND PRICING STRATEGY to increase client awareness and competitiveness
FUTURE PLANNING to address capacity needs and identify potential acquisitions
FINANCIAL MODELLING to quantify the impact of the initiatives
Results
We aligned a disjointed management team on a targeted outbound sales strategy.
We identified the urgent need to reduce pricing, and built an algorithmic pricing model to enhance pricing capabilities.
We addressed capacity constraints with creative solutions.
We quantified $5M in EBITDA opportunity.
