We performed commercial diligence on a vegetable wholesaler
Vision
Canada’s largest produce wholesaler was buying a niche regional player and wanted a view of the target’s positioning and potential synergies
Work
We assessed the market, the target’s positioning, and the ability to grow share of wallet with retailers
MARKET SIZING to evaluate the opportunity by segment and channel
BUYING PROCESS MAPPING to understand the role of the target in the retailer value chain
SHELF-SPACE ANALYSIS to calculate the asset’s market share in different categories
COMPETITIVE RESEARCH to benchmark the relative offering of different players
DATA ANALYSIS to assess the asset’s historical growth by SKU, segment and retailer account
FINANCIAL MODELLING to quantify upside from cross-sell synergies
Results
We instilled confidence in our client that the market was strong, and the target was well-positioned for growth.
We identified opportunities for value creation post-close.
Our client acquired the asset.
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