Welcome to the first edition of the SATOV Quarterly, our new research and insights program designed to explore the forces shaping consumers, business, and public affairs across Canada and the United States. Each quarter, we take a deep dive into one high-impact sector.

For our first issue we chose home services, which includes services delivered to homeowners/occupiers to maintain, repair, or improve the home or property, such as plumbing, HVAC, cleaning, landscaping, pest control, etc. This is a sector touching nearly every household and representing over $1 trillion GDP annually across the U.S. and Canada when combining professional services and related retail.

In the home services Quarterly, we explored:

Home improvement spending, the impact that affordability has on big ticket purchases, and spending expectations into the future
Trends in DIY vs. hired out services, and the ways in which homeowners are researching and selecting service providers
Homeowner satisfaction with their home services experiences, and what drives an excellent experience for the homeowner perspective
The continued search by homeowners for green, energy-efficient solutions within their homes

Watch a recap of the event here: