Why marketing based on demographics is only part of the answer By Chantal Rapport You know the drill. You’re sitting at a conference, hoping for some actual business intelligence, when they…
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Uber research report reveals why consumers flock to the ridesharing program and why it's here to stay With 54% of potential consumers already using Uber in major markets and…
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Nothing puts fear into the heart of a sales person, or a CEO for that matter, than the thought of changing prices. Input costs tend to rise over time, strategies…
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Earlier this year I wrote an article for the Globe outlining the top reasons for companies to have a Chief Customer Officer. Without repeating all the details, the basic premise…
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Sam Puchala joined SATOV in its early days, in September of 2004, and quickly became a pillar of the organization. We recently formally recognized that contribution by making Sam a…
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In an increasingly complex and competitive world, business executives are focused on improving their understanding of their customers. Organizations today are fortunate to have a wealth of customer information at…
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Foreign investors may have retreated for now but SATOV study shows Canada's telcos are vulnerable to new entrant
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In theory, big data enables organizations to make better decisions, improve productivity and build better product offerings. However, many executives are confused by the term and few organizations are equipped…
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