Marketing Archives - SATOV Consultants

Jun 21

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How ‘Millennial’ are your Millennials?

By Louise Sherman Market and consumer insights, Customer experience

Why marketing based on demographics is only part of the answer By Chantal Rapport You know the drill. You’re sitting at a conference, hoping for some actual business intelligence, when they…

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Oct 08

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Mark Healy

Alumni spotlight: Mark Healy

By SATOV Consultants Careers

Describe your role at Tennis Canada? I’m the CMO. I direct all things marketing, communications and digital. The mandate is straightforward: grow the game in Canada (participation, fan interest) and…

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May 26

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Chief Customer Officer Insights from AceTech Ontario

By SATOV Consultants Customer experience, Human resources

Earlier this year I wrote an article for the Globe outlining the top reasons for companies to have a Chief Customer Officer. Without repeating all the details, the basic premise…

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Feb 01

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Congratulations Cossette

By SATOV Consultants General news

At SATOV, we like to see friends succeed. So we couldn’t be happier for Cossette, one of Canada’s biggest advertising firms and a long-standing client and strategic partner. In December…

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Nov 01

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Experience Counts

By SATOV Consultants Customer experience, Human resources

Want to be customer-centric? Get a real Chief Customer Officer

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Jul 01

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Conquering Quebec

By SATOV Consultants Mark Satov, Market and consumer insights

How to expand into La Belle Province and tap into its market growth

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Mar 01

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Congratulations, Sam

By SATOV Consultants Careers, General news

Sam Puchala joined SATOV in its early days, in September of 2004, and quickly became a pillar of the organization. We recently formally recognized that contribution by making Sam a…

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Nov 01

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Distilling the buzz around big data

By SATOV Consultants Market and consumer insights

In theory, big data enables organizations to make better decisions, improve productivity and build better product offerings. However, many executives are confused by the term and few organizations are equipped…

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Testimonials

“SATOV developed a growth strategy in the retail services industry for one of our portfolio companies. SATOV’s strategic thinking was top notch, and it was coupled with practical and actionable recommendations that enabled us and the company to see a clear path to growth.”
− Joe Shlesinger
Managing Director, Callisto Capital
(Former Managing Director, Bain Canada) −

“We have hired SATOV on more than one occasion to perform due diligence for us. They do a great job at getting up to speed on opportunities and giving us sound and objective viewpoints with which to make investment decisions.”
− Pete Samson, Managing Partner Ironbridge Equity Partners −

“The coming together of the Heart and Stroke foundations across the provinces into a single national entity was an important yet complex turning point for our organization. Mark did masterful job at staging the right discussions and then bringing various groups together to help us move through decisions in a way that was systematic and comfortable for a wide range of decision makers.”
− Irfhan A. Rawji, Former Chairman of the Board Heart and Stroke Foundation −

“I hired SATOV to assist us in quickly addressing some fundamental strategic decisions. We formed a joint team of SATOV and Telus employees and together ran a very efficient process to deliver against tight deadlines. My team and I had a great sense of ownership and confidence in the recommendations we made, which ultimately improved profitability. Thanks for the help!”
− Stephane Dubreuil, SVP, Strategy and Consumer Marketing TELUS Communications Company −

“The SATOV team helped us with some complex operational & organizational issues that required co-ordination and input across a wide variety of groups. In a relatively short period of time, we had developed recommendations that are expected to significantly improve our effectiveness with substantial buy in from the parties involved.”
− Ross Petersmeyer, Vice-President of Strategy Great-West Life Assurance −

“Thank you for SATOV’s strategic help, advice and partnership along the way. We couldn’t have accomplished the turnaround without you.”
− Brett Marchand President and CEO, Cossette Communication CEO, Vision 7 International −

“Even as an intern, I could define my own experience and it carried into my work now as a consultant. I did meaningful work and was meeting with clients from Day 1. To get that level of exposure to executives, to be in the room during the decision-making process and see how they think, to even get to give input, is a unique learning experience.”
− Sam Roston, SATOV alumni −

“I thought SATOV was the best place I could have worked at in my first role after school. It’s hard to match the breadth of experience across industries and business problems, and the range of amazing people I’ve met along the way in all sorts of businesses and in all roles. Just be prepared to work hard before you sign. Call me if you have any doubts.”
− Kuba Soltysiak, SATOV alumni −