Blog post by Ky Swift I was thirteen, and I was waiting in line at the theatre to see one of my all-time favourite movies, Wedding Crashers. To avoid sitting…
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Why is everyone complaining about cheaper airline tickets? Pricing practices aren’t always popular. Actually, the best pricing practices are often unpopular. The recent announcement by American Airlines which introduced basic economy…
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Eric Matusiak Senior Manager, SATOV Consultants Last week I attended a presentation by Purolator’s President and CEO, Patrick Nangle, at an Economic Club of Canada event where he spoke about…
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At SATOV, when we talk about getting to know the customer, we mean digging deeper than your data. While transactional and financial data is a crucial input, it is only…
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Uber research report reveals why consumers flock to the ridesharing program and why it's here to stay With 54% of potential consumers already using Uber in major markets and…
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How annoying! You are out trying to have a nice dinner. You pick what you want in about eleven seconds…who doesn’t love Salmon Amandine? But someone at your table has…
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We have all heard about the guy who went to the Nordstorm store to return a set of tires and was allowed to do so even though he bought it…
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If you were in business school with me in the 90's you would have believed (many did) that PeaPod and others like it were going to revolutionize the grocery experience.…
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Tesla has created a fantastic piece of innovation, but my recent encounter with the car maker proves that its customer experience needs recharging. Here’s a view of the mistakes it…
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After a lovely Passover Seder at my Mom’s house, my wife and I decided to send some flowers to thank her and otherwise brighten her day. I volunteered to handle…
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