Blog post by Mark Satov Peter Ustinov. What an elegant sounding name. You can elongate the U to make it sound even more upper crust than it is. Yooooostinov. Ustinov was a famous British…
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Mark Satov, Founding Partner, SATOV Consultants is joined by Bryan Pearson, President, LoyaltyOne. They dispel myths about the current retail environment, identify great retailers from all around the world, and...
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Blog post by Mark Satov Last summer I was in London, feeling lonely for my children and wanting to bring them something special from my trip. My hotel was right near…
Blog post by Mark Satov Nothing like a long flight to clear my mind! I get uninterrupted time with my email inbox, my list of overdue pursuits and just delightful…
Why is everyone complaining about cheaper airline tickets? Pricing practices aren’t always popular. Actually, the best pricing practices are often unpopular. The recent announcement by American Airlines which introduced basic economy...
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Like many other retail categories, wireless device and plan sales are moving on-line. Consumers are already researching phones and plans on manufacturer and telco websites before they buy. Some reports...
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Eric Matusiak Senior Manager, SATOV Consultants Last week I attended a presentation by Purolator’s President and CEO, Patrick Nangle, at an Economic Club of Canada event where he spoke about...
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At SATOV, when we talk about getting to know the customer, we mean digging deeper than your data. While transactional and financial data is a crucial input, it is only one part of a customer story…
Describe your role at Tennis Canada? I’m the CMO. I direct all things marketing, communications and digital. The mandate is straightforward: grow the game in Canada (participation, fan interest) and...
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Uber research report reveals why consumers flock to the ridesharing program and why it's here to stay With 54% of potential consumers already using Uber in major markets and...
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