The best platform wins! That is what Apple is saying as it prioritizes content assembly and curation in its streaming wars moves. PS they have some content too… Watch the...
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Will autonomous cars really be a thing? When? Who will play and how? Mark and Greg discuss Apple's role in this evolving space and Dollarama’s move to online bulk shipping...
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China impacts all! - Mark and Greg discuss the impact that China is having on the NA economy broadly and the interesting relationship between China growth and Apple and Tesla valuations...
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In an increasingly complex and competitive world, business executives are focused on improving their understanding of their customers. Organizations today are fortunate to have a wealth of customer information at their fingertips. Hours are spent conducting surveys and focus groups, and in analyzing transactional, demographic and other data in an attempt to optimize the way they segment their customers and drive them to behavior. In our work, we have observed some commonly held, but often incorrect, views about customers. We call them the customer fallacies.