We revamped the offering and pricing for a franchisor
Vision
A personal healthcare services franchisor wanted their Canadian business to match the growth of their US business
Work
We helped the client understand the Canadian market, identified which areas were underperforming, determined which issues were addressable, and created a plan to improve the offering
FINANCIAL DATA ANALYSIS to evaluate cost structures and identify underperforming areas
SECRET SHOPPING AND FOCUS GROUPS to understand customer experiences at client and
competitor sites
BENCHMARKING the client’s franchises against competitors
CONJOINT STUDY to determine willingness to pay for different services at varying prices
AWARENESS AND USAGE SURVEY to determine usage habits, buying preferences and insurance coverage impacts
Results
We raised the prices on select services.
We redesigned the service and membership bundles.
We projected a 10% increase in franchise-level EBITDA.
The client implemented the membership roll-out plan.
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