We custom build and run the annual research program for a multi-billion-dollar beverage manufacturer
Vision
The Canadian arm of a multibillion-dollar beverage manufacturer wanted a research partner to help keep up with their fast-paced innovation process
Work
Since 2020 we have been developing and managing the client’s annual Product Innovation Research Program research program, allowing them to easily tap into their consumer base
PIPELINE REVIEW to annual goals and determine research needs
PROGRAM AND PROJECT MIX CUSTOMIZATION to align with client goals and flexibility needs
END-TO-END PROJECT MANAGEMENT to allow the client to hand off all aspects of the research once the brief is provided
CLIENT PORTAL ACESS to easily view project and program status
MULTI-LEVEL SCREENING to recruit the best possible participants for qualitative studies such as focus groups and taste tests
CUSTOM SURVEY DESIGN to produce the precise data needed for decision-making around packaging, claims, pricing and positioning
RESULTS SYNTHESIS to benchmark and enhance results with each project and each contract term
Results
We helped launch dozens of new brands, product lines and marketing campaigns.
Our partnership has since extended to the client’s US and European teams.
