We helped a healthcare provider launch a new product
Vision
A private residential mental health provider wanted to launch a specialized product to improve mental health for corporations’ employees
Work
We validated demand for the product, identified high-potential customer types and designed pitch decks and the messaging for the product
MARKET SIZING to determine the addressable market for the product
CUSTOMER SEGMENTATION to group customer types and design value propositions around them
FINANCIAL MODELLING to prove that the product would provide a positive ROI to corporate customers
PRODUCT DESIGN to build the messaging and value proposition for the product
Results
We proved that there was a need in the market.
We identified and prioritized target customer types.
We delivered a product value proposition, sales plan, and infrastructure plan.
We built pitch materials for the client.
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