Customer Segmentation and Value Proposition
We equip you with a strong understanding of how your customers are making choices, what they value and where you have the strongest right to win.
A strong understanding of your customer base can drive everything from pricing and product development to sales structure and go-to-market strategy. We uncover the right insights to help you define and then target meaningful groups.
Companies often have a good intuitive sense of who they serve but crunching the data brings precision, and some surprises. Most segmentation looks only at behaviour and demographics, without understanding attitudes or decision drivers. In B2B settings, the challenge is even greater: not only are you selling to companies, but specific procurement individuals, each with their own motivations and views.
We start by mapping the market: who is buying, who’s selling to them and what is being offered.
We build segmentation frameworks using behavioural, demographic, and attitudinal factors. We work with our Consumer Insights Team to uncover how customers are making choices, what they value and where you have the strongest right to win.
The result is a sharper focus on where to play and how to win.
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Bring us your biggest challenges and most exciting opportunities. We’ll turn them into results.
