Accelerate Growth

MOVE YOUR ORGANIZATION
FORWARD –
SMARTER, FASTER, AND WITH FOCUS

You have a bold vision for growth. You see opportunities to win new customers, convert more business, and expand into new verticals and geographies.

But growth isn’t always straightforward. Maybe your data set is incomplete or needs to be analyzed from a new perspective. Your team may be aligned in ambition, but not yet how to realize it. You might have a solid plan for year one but need help charting the path beyond. You need clarity on what to prioritize, when to invest, and how to sustain momentum. And while the urgency is real, you want to avoid learning the hard way.

SATOV brings a rigorous, data-driven approach to define the path forward. We get the facts straight, align priorities, bring focus and momentum to the work and add the capacity and skills your team needs to move with precision and pace. Together, we get ahead of the market.

This isn’t about incremental change. It’s about executing on a bold vision with clarity and conviction.

Project Types

Channel Strategy

You want to bring your product to market in the right way while protecting brand, margin, and future growth potential. You want clarity amidst an exploding number of routes to market, where lines between partners, competitors, and customers have blurred.

SATOV assesses your current channel mix, identifies where customers expect to engage, and evaluates the economics of each path to market. We bring insights to complex relationships, where you may be selling through someone one day and competing with them the next. We help you make intentional choices about who to sell to, what to sell to them and how.

Customer Segmentation and Value Proposition

You want to see the entire customer landscape and understand where the greatest opportunities lie. You want to know what drives existing customers to you and how to capture the ones that aren’t coming yet.

SATOV starts by mapping the market – who’s buying, who’s selling, and what’s being offered. Then, working with our Consumer Insights Team we build segmentation using behavioural, demographic, and attitudinal research. We uncover how customers are making choices, what they value and where you have the strongest right to win.

Sales Force Effectiveness

You want to accelerate growth with a more proactive outbound effort
You have a steady stream of inbound leads, and now you want a sales engine that not only brings in new business but also grows share of wallet with existing customers.

SATOV helps companies build sales organizations that are tailored to your markets and ready to scale. We map the sales funnel, identifying factors that drive success at each stage from lead generation to close. We assess your coverage model, team structure and compensation to ensure you’re targeting the right accounts with the right people and incentivizing for the outcomes that matter.

Product and Pricing

You want to deliver products and features that win in market, priced to optimize share capture and profitability. You want to understand what truly matter to customers, where you can extract a premium, and when you should invest to gain share.

SATOV brings precision to product and pricing strategy by combining deep customer insight with commercial analysis. Using advanced statistical models such as conjoint, Van Westendorp, and MaxDiff we uncover willingness to pay, identify optimal pricing, and define points of differentiation. Layering in market data and internal analysis, we forecast the financial impact to ensure our decisions are customer-informed and commercially sound.

Customer Experience and Loyalty

You want to retain and grow your customer base by delivering an experience that keeps people coming back. You want to reduce churn, increase share of wallet, and improve NPS, driving ultimately driving lifetime value.

SATOV helps clients build customer experience and loyalty strategies that are grounded in insight and tied to commercial impact. We map the end-to-end customer journey, identifying pain points and high-impact moments. We uncover the drivers of retention, satisfaction, and referral and where there are gaps. We design experience improvements and loyalty strategies, including reward programs, that are measurable, prioritized, and actionable.

5-Year Plan

You want a plan to move your business forward. Sometimes you need help with specifics, like pricing or channel strategy. Other times, you need to start at the top and rethink your strategy holistically.

SATOV helps you define the runway for growth within the core business and beyond. Our objectivity and discipline help determine where to focus, what to build or buy, and how to deploy capital for maximum impact.

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