David Saffer, Author at SATOV Consultants

Oct 25

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Projective techniques

Projective techniques

By David Saffer Insights, Events, Market and consumer insights, The Way Forward

Projective techniques continue to do a great job at getting deeper into consumers’ minds and motivations. In this article I discuss two techniques and invite you to a 45-minute online…

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May 15

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qualitative virtual focus group

Recent Changes in Qualitative Research

By David Saffer Insights, The Way Forward

Changes to how we conduct qualitative research, accelerated by the pandemic, are leading to both greater process efficiencies and improved insight outcomes. Importantly, we are seeing more insights per research…

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Mar 24

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How Net Promoter Score programs can deliver greater ROI

By David Saffer Insights, Analytics, Customer experience, Market and consumer insights, The Way Forward

Net Promoter Score (NPS) programs can drive greater ROI by integrating Voice of Customer studies into the regular cadence of NPS measurement. "Voice of Customer" (VoC) studies and "Net Promoter…

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Testimonials

“SATOV developed a growth strategy in the retail services industry for one of our portfolio companies. SATOV’s strategic thinking was top notch, and it was coupled with practical and actionable recommendations that enabled us and the company to see a clear path to growth.”
− Joe Shlesinger
Managing Director, Callisto Capital
(Former Managing Director, Bain Canada) −

“We have hired SATOV on more than one occasion to perform due diligence for us. They do a great job at getting up to speed on opportunities and giving us sound and objective viewpoints with which to make investment decisions.”
− Pete Samson, Managing Partner Ironbridge Equity Partners −

“The coming together of the Heart and Stroke foundations across the provinces into a single national entity was an important yet complex turning point for our organization. Mark did masterful job at staging the right discussions and then bringing various groups together to help us move through decisions in a way that was systematic and comfortable for a wide range of decision makers.”
− Irfhan A. Rawji, Former Chairman of the Board Heart and Stroke Foundation −

“I hired SATOV to assist us in quickly addressing some fundamental strategic decisions. We formed a joint team of SATOV and Telus employees and together ran a very efficient process to deliver against tight deadlines. My team and I had a great sense of ownership and confidence in the recommendations we made, which ultimately improved profitability. Thanks for the help!”
− Stephane Dubreuil, SVP, Strategy and Consumer Marketing TELUS Communications Company −

“The SATOV team helped us with some complex operational & organizational issues that required co-ordination and input across a wide variety of groups. In a relatively short period of time, we had developed recommendations that are expected to significantly improve our effectiveness with substantial buy in from the parties involved.”
− Ross Petersmeyer, Vice-President of Strategy Great-West Life Assurance −

“Thank you for SATOV’s strategic help, advice and partnership along the way. We couldn’t have accomplished the turnaround without you.”
− Brett Marchand President and CEO, Cossette Communication CEO, Vision 7 International −

“Even as an intern, I could define my own experience and it carried into my work now as a consultant. I did meaningful work and was meeting with clients from Day 1. To get that level of exposure to executives, to be in the room during the decision-making process and see how they think, to even get to give input, is a unique learning experience.”
− Sam Roston, SATOV alumni −

“I thought SATOV was the best place I could have worked at in my first role after school. It’s hard to match the breadth of experience across industries and business problems, and the range of amazing people I’ve met along the way in all sorts of businesses and in all roles. Just be prepared to work hard before you sign. Call me if you have any doubts.”
− Kuba Soltysiak, SATOV alumni −