David Saffer, Author at SATOV Consultants

Oct 25 2023

Projective techniques

By David Saffer Expertise, Events, Market and consumer insights, The Way Forward

Projective techniques continue to do a great job at getting deeper into consumers’ minds and motivations. In this article I discuss two techniques and invite you to a 45-minute online workshop where we will walk through five techniques that work…

May 15 2023

Recent Changes in Qualitative Research

By David Saffer Expertise, The Way Forward

Changes to how we conduct qualitative research, accelerated by the pandemic, are leading to both greater process efficiencies and improved insight outcomes. Importantly, we are seeing more insights per research dollar and deeper insights. Using new techniques and technologies, we…

Mar 24 2023

How Net Promoter Score programs can deliver greater ROI

By David Saffer Expertise, Analytics, Customer experience, Market and consumer insights, The Way Forward

Net Promoter Score (NPS) programs can drive greater ROI by integrating Voice of Customer studies into the regular cadence of NPS measurement. "Voice of Customer" (VoC) studies and "Net Promoter Score" (NPS) programs are both customer feedback methods used by…

David Saffer

Projective techniques

Recent Changes in Qualitative Research

How Net Promoter Score programs can deliver greater ROI

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