We conducted mixed-method research for a media broadcaster to grow its audience

Vision

A large broadcaster wanted to grow its audience for one of its live morning television shows

Work

We conducted extensive consumer research to identify how best to retain and increase engagement among current viewers, win back lapsed viewers and attract new ones

FOCUS GROUPS to understand media consumption habits and program preferences

MEDIA CONSUMER SURVEY to quantify preferences and total addressable market

WATCH-ALONG ETHNOGRAPHIC STUDY to observe and obtain real-time reactions from viewers

CLIENT LEADERSHIP TEAM WORKSHOPS to socialize findings among producers, creative directors and writers

Results

The client implemented recommendations in real-time as the research progressed.

We provided clarity and distinct recommendations to grow through existing and new media channels.

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We conducted mixed-method research for a media broadcaster to grow its audience

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We conducted mixed-method research for a media broadcaster to grow its audience

Related Case Studies

Building a customer experience program for a growing healthcare platform

Managing a custom-built innovation research program for a multi-billion-dollar beverage manufacturer

Creating the long-term strategy for a home services financing provider​

Creating the long-term strategy for a home services financing provider