We conducted commercial diligence on a leading food distributor
Vision
A Canadian private equity fund was evaluating the acquisition of a major bulk foods distributor
Work
We provided a data-driven assessment of the target’s value proposition, their ability to increase US share and the post-pandemic recovery of the bulk foods category
MYSTERY SHOPPING to gather primary data for brand and product benchmarking
EXPERT INTERVIEWS to validate the target’s value proposition with current and prospective retailers
CUSTOMER INTERCEPTS to understand purchasing preferences
CONSUMER SURVEY to gauge the likelihood of category recovery
FOCUS GROUPS to augment survey findings with qualitative perspectives
Results
We provided our client with conviction in the target’s value proposition and their ability to gain share in a market poised for recovery.
Our client completed the acquisition.
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