Know your Consumers

LEARN FROM CONSUMERS, ACT FROM INSIGHTS

You are leading a business in a continually evolving market. You want to make smart decisions that are grounded in what consumers think, feel and do

The SATOV Consumer Insight team is our specialized internal group for primary consumer research. We partner with brands, product teams, and agencies to answer the questions that matter most using creative, best-in-class research methods. Our approach is agile: testing ideas iteratively and delivering results at the pace of real decisions. Getting the right voices engaged isn’t easy but it’s what we do best.

For clients working with SATOV on a path to accelerate growth, operate efficiently, or acquire and integrate, we work seamlessly alongside the strategy team to ensure that the work is informed by first-hand consumer research.

Our solutions are tailored to give you the data and depth you need, using up-to-date techniques including:

Quantitative

Attitude & Usage (A&U) surveys; Brand tracking; Conjoint; MaxDiff; SEO analysis; Experiments for causal inference

Qualitative

Focus groups; In-depth-interviews; Ethnographies and video diaries; Secret shopping; In-home immersion

Project Types

Brand Health

You want to understand how your brand is performing. You want to know what is driving success and how to reinforce it

The SATOV Consumer Insights team helps you assess how consumers perceive your brand’s positioning and reputation. We track performance over time compared to competitors. We use methods such as surveys, focus groups, and scraping online reviews to collect feedback from your target audience.

We provide a clear picture of how your brand is performing against your objectives, not just in awareness or sentiment, but in how it meets consumer needs, shapes perceptions, and motivates purchase.

Product and Service Innovation

You want the products and services that you launch to be grounded in real consumer feedback, not gut instinct. You want them to connect with consumers at first glance. You need your innovation pipeline to move at the pace that the market demands

The SATOV Consumer Insights team works with brands and product teams to ensure that your ideas will resonate with your audience and succeed in market. We validate concepts and assess product-market fit. We help you choose packaging designs, name options, and ad creative. We test product claims, features, positioning and pricing.

Whether you need a one-time study, or a long-term innovation program, we ensure that you have reliable data at every stage of the development cycle.

Customer Experience Research

You want your customers to experience the best your brand has to offer every time they interact with you. Whether you’re improving an existing CX program or building one from scratch, we can help.

The SATOV Consumer Insights team designs programs that capture what’s really happening for your customers. That can mean tracking Net Promoter Score and satisfaction ratings, running secret shopping to see first-hand what’s working (and what’s not), and gathering direct feedback at key moments in the journey. Then, we turn those findings into clear actions that will make customers more likely to come back, recommend you, and choose you over competitors.

Custom Research and Program Management

You want consumer insights behind your long-term and day-to-day decisions, but you don’t have the resources to get the data each time you need it. You want to always have a pulse on what consumers think of your brand or be able to get a pulse fast to test something new.

Leave the research to us.

For a single annual fee, the SATOV Consumer Insights team will run your research program end-to-end. We work with you to develop a custom set of studies to run throughout the year. We manage every aspect from recruiting to data collection to reporting. We act as your fully “outsourced in-house” team or as a complement to your existing team. One adaptable program. One team. One price.

ARE YOU AN AGENCY?

For agencies needing primary research capabilities, we act as your partner, delivering ongoing or one-time support at the quality and pace your clients expect.