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Mark Satov

SATOV, UP Express

Ghost Train: the UP Express disaster

By | Mark Satov, Market and consumer insights, Product and pricing

For those of you who don’t live in Toronto, you may not have heard about the new train service our transit agency has launched, called the UP Express. It runs from the airport to Union Station with a couple of stops on the way. It is a great hit with its regular users…both of them! Nobody else has used the service, and that is because its price is so disconnected from anybody’s willingness to pay that it begs the question of whether the main asset MetroLinx should invest in is a calculator!

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